The impact of psychological distance and construal level on consumers' responses to taboos in advertising IG Theodorakis, G Painesis Journal of Advertising 47 (2), 161-181, 2018 | 48 | 2018 |
Why shape a market? Empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy V Stathakopoulos, KG Kottikas, G Painesis, IG Theodorakis, E Kottika Journal of Business Research 139, 1240-1254, 2022 | 15 | 2022 |
Ad eroticism from a psychological distance perspective: Investigating its effects in light of consumers’ sex, ethical judgments, and moral attentiveness IG Theodorakis, G Painesis Journal of Business Research 142, 524-539, 2022 | 2 | 2022 |
Ad Eroticism from A Distance: Scuba Diving into Male and Female Buyers’ Reactions whilst Seeking for Moral Cues in their Lives: An Abstract IG Theodorakis, G Painesis Academy of Marketing Science Annual Conference, 343-344, 2020 | | 2020 |
SEX APPEAL ADS'ETHICAL, ATTITUDINAL AND BEHAVIORAL IMPACT ACROSS VARIED PSYCHOLOGICAL DISTANCE AND CONSTRUAL LEVELS: THE ROLE OF GENDER AND MORAL ATTENTIVENESS IG Theodorakis, G Painesis American Academy of Advertising. Conference. Proceedings (Online), 51-51, 2020 | | 2020 |
AB1017 Rheumatoid Arthritis in Greece: Patient Journey, Access To Treatment Barriers and Their Impact To Adherence V Stathakopoulos, A Evaggelatos, G Painesis, K Kottikas Annals of the Rheumatic Diseases 75 (Suppl 2), 1249-1249, 2016 | | 2016 |
Empirical determination of coupon face value framing and design effects: an experimental approach G Painesis Οικονομικό Πανεπιστήμιο Αθηνών. Σχολή Διοίκησης Επιχειρήσεων. Τμήμα …, 2016 | | 2016 |
Coupon Face Value Framing & The Moderating Role of Stock-up Product Nature G Baltas, G Painesis The New Knowledge Globalization Era: Future Trends Changing Corporate and …, 0 | | |