| Problematizing the concept of tourism destination: An analysis of different theoretical approaches S Saraniemi, M Kylänen Journal of travel research 50 (2), 133-143, 2011 | 557 | 2011 |
| How perceived value drives the use of mobile financial services apps H Karjaluoto, AA Shaikh, H Saarijärvi, S Saraniemi International Journal of Information Management 47, 252-261, 2019 | 377 | 2019 |
| Antecedents and consequences of destination brand love—A case study from Finnish Lapland K Aro, K Suomi, S Saraniemi Tourism Management 67, 71-81, 2018 | 311 | 2018 |
| Analysis of content creation in social media by B2B companies L Huotari, P Ulkuniemi, S Saraniemi, M Mäläskä Journal of Business & Industrial Marketing, 2015 | 281 | 2015 |
| Network actors' participation in B2B SME branding M Mäläskä, S Saraniemi, J Tähtinen Industrial Marketing Management 40 (7), 1144-1152, 2011 | 194 | 2011 |
| Customer centricity in mobile banking: a customer experience perspective H Komulainen, S Saraniemi International Journal of Bank Marketing 37 (5), 1082-1102, 2019 | 169 | 2019 |
| Trust in blockchain-enabled exchanges: Future directions in blockchain marketing TM Tan, S Saraniemi Journal of the Academy of marketing Science 51 (4), 914-939, 2023 | 153 | 2023 |
| Corporate brand building in different stages of small business growth M Juntunen, S Saraniemi, M Halttu, J Tähtinen Journal of brand Management 18, 115-133, 2010 | 120 | 2010 |
| From destination image building to identity‐based branding S Saraniemi International Journal of Culture, Tourism and Hospitality Research 5 (3 …, 2011 | 111 | 2011 |
| The development of a destination brand identity: A story of stakeholder collaboration S Saraniemi, R Komppula Current Issues in Tourism 22 (9), 1116-1132, 2019 | 91 | 2019 |
| Destination brand identity development and value system S Saraniemi Tourism Review 65 (2), 52-60, 2010 | 85 | 2010 |
| The roles of business partners in corporate brand image co-creation M Törmälä, S Saraniemi Journal of Product & Brand Management 27 (1), 29-40, 2018 | 69 | 2018 |
| Digitalization-enabled evolution of customer value creation: An executive view in financial services I Lähteenmäki, S Nätti, S Saraniemi Journal of Business Research, 504-517, 2022 | 66 | 2022 |
| Employee Engagement and Internal Branding: Two Sides of the Same Coin? K Suomi, S Saraniemi, M Vähätalo, TJ Kallio, T Tevameri Corporate Reputation Review 24 (1), 48–63, 2021 | 64 | 2021 |
| Destination branding from corporate branding perspective S Saraniemi, M Ahonen Proceedings of the conference on corporate communication, 435-448, 2008 | 62 | 2008 |
| Corporate re-branding as a process M Juntunen, S Saraniemi, R Jussila Proceedings of the 5th Thought Leaders International Conference on Brand …, 2009 | 56 | 2009 |
| Destination branding in a country context: a case study of Finland in British market S Saraniemi Joensuun yliopisto, 2009 | 51 | 2009 |
| The strategic hybrid orientation and brand performance of B2B SMEs M Anees-ur-Rehman, S Saraniemi, P Ulkuniemi, ... Journal of Small Business and Enterprise Development 24 (3), 585-606, 2017 | 49 | 2017 |
| Barriers to the use of mobile sales force automation systems: a salesperson’s perspective J Sinisalo, H Karjaluoto, S Saraniemi Journal of Systems and Information Technology 17 (2), 121-140, 2015 | 42 | 2015 |
| End-customer value restructuring the financial service supply chain H Komulainen, S Saraniemi, P Ulkuniemi, M Ylilehto Marketing Intelligence & Planning 36 (6), 709-720, 2018 | 34 | 2018 |
Pauliina UlkuniemiMarkkinoinnin professoriVerified email at oulu.fi
