‪Taegyu Hur‬ - ‪Google Scholar‬

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2022202320243 2 1

Co-authors

Greg AllenbyProfessor of Marketing, Ohio State UniversityVerified email at osu.edu
Dong Soo KimOhio State UniversityVerified email at osu.edu
Sanghak LeeAssistant Professor of Marketing, Arizona State UniversityVerified email at asu.edu
Jaehwan KimProfessor of Marketing, Korea UniversityVerified email at korea.ac.kr

Taegyu Hur

Taegyu Hur

Assistant Professor, Iowa State University

Verified email at iastate.edu

Quantitative marketing Consumer demand


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
A direct utility model for access costs and economies of scope DS Kim, S Lee, T Hur, J Kim, GM Allenby Management Science, 2023	3	2023
A choice model of utility maximization and regret minimization T Hur, GM Allenby Journal of Marketing Research 59 (6), 1235-1251, 2022	3	2022
LOCALLY-RATIONAL DEMAND MODELS S Lee, T Hur, GM Allenby Global Marketing Conference, 822-822, 2023		2023
Perceived Marginal Cost in Demand T Hur, J Kim, GM Allenby Available at SSRN 4066857, 2022		2022
Alternative Cost Specification in Economic Models of Choice T Hur The Ohio State University, 2022		2022

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