| Desi land: Teen culture, class, and success in Silicon Valley S Shankar Duke University Press, 2008 | 318 | 2008 |
| Language and materiality in global capitalism S Shankar, JR Cavanaugh Annual review of anthropology 41, 355-369, 2012 | 244 | 2012 |
| Producing authenticity in global capitalism: Language, materiality, and value JR Cavanaugh, S Shankar American anthropologist 116 (1), 51-64, 2014 | 183 | 2014 |
| Speaking like a model minority:“FOB” styles, gender, and racial meanings among Desi teens in Silicon Valley S Shankar Journal of Linguistic Anthropology 18 (2), 268-289, 2008 | 144 | 2008 |
| Advertising diversity: Ad agencies and the creation of Asian American consumers S Shankar Duke University Press, 2015 | 112 | 2015 |
| Metaconsumptive practices and the circulation of objectifications S Shankar Journal of Material Culture 11 (3), 293-317, 2006 | 64 | 2006 |
| Language and materiality: Ethnographic and theoretical explorations JR Cavanaugh, S Shankar Cambridge University Press, 2017 | 63 | 2017 |
| Bad habitus: Anthropology in the age of the multimodal S Takaragawa, TL Smith, K Hennessy, PA Astacio, J Chio, C Nye, ... | 57 | 2019 |
| Creating model consumers: Producing ethnicity, race, and class in Asian American advertising S Shankar American Ethnologist 39 (3), 578-591, 2012 | 49 | 2012 |
| Reel to real: Desi teens’ linguistic engagements with Bollywood S Shankar Pragmatics. Quarterly Publication of the International Pragmatics …, 2004 | 42 | 2004 |
| Toward a theory of language materiality: An introduction S Shankar, JR Cavanaugh Language and materiality: Ethnographic and theoretical explorations, 1-28, 2017 | 41 | 2017 |
| Asian American youth language use: Perspectives across schools and communities S Shankar Review of Research in Education 35 (1), 1-28, 2011 | 29 | 2011 |
| Nothing sells like whiteness: race, ontology, and American advertising S Shankar American Anthropologist 122 (1), 112-119, 2020 | 27 | 2020 |
| Desi land S Shankar Teen Culture, Class and Success in Silicon Valley, 2008 | 19 | 2008 |
| Beeline: What Spelling Bees Reveal about Generation Z's New Path to Success S Shankar Hachette UK, 2019 | 18 | 2019 |
| Racial naturalization, advertising, and model consumers for a new millennium S Shankar Journal of Asian American Studies 16 (2), 159-188, 2013 | 14 | 2013 |
| Desi Land: Teen Culture S Shankar Class, and Success in Silicon Valley, 2008 | 14 | 2008 |
| Style and language use among youth of the new immigration: formations of race, ethnicity, gender, and class in everyday practice S Shankar Identities 18 (6), 646-671, 2011 | 13 | 2011 |
| FOBby or Tight?“Multicultural Day” and Other Struggles at Two Silicon Valley High Schools S Shankar Local Actions: Cultural Activism, Power, and Public Life in America, 184-207, 2004 | 11 | 2004 |
| Curated conversation:“Materiality: it’s the stuff!” W Keane, M Silverstein, JR Cavanaugh, S Shankar Language and Materiality: Ethnographic and Theoretical Explorations, 2017 | 10 | 2017 |
