| Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood SPJ Patrick van Esch, Yuanyuan (Gina) Cui Journal of Advertising, 1-18, 2020 | 53* | 2020 |
| Influence of choice architecture on the preference for a pro-environmental hotel J Kim, S Kim, JS Lee, PB Kim, Y Cui Journal of Travel Research 59 (3), 512-527, 2020 | 52 | 2020 |
| Just walk out: the effect of AI-enabled checkouts Y Cui, P van Esch, SP Jain European Journal of Marketing 56 (6), 1650-1683, 2022 | 43 | 2022 |
| The effect of political ideology and message frame on donation intent during the COVID-19 pandemic P van Esch, YG Cui, SP Jain Journal of Business Research 125, 201-213, 2021 | 43 | 2021 |
| The influence of preciseness of price information on the travel option choice J Kim, YG Cui, C Choi, SJ Lee, R Marshall Tourism Management 79, 104012, 2020 | 40 | 2020 |
| Self‐efficacy and callousness in consumer judgments of AI‐enabled checkouts P van Esch, Y Cui, SP Jain Psychology & Marketing 38 (7), 1081-1100, 2021 | 39 | 2021 |
| Photo taking paradox: contrasting effects of photo taking on travel satisfaction and revisit intention JC Lee, Y Cui, J Kim, Y Seo, H Chon Journal of Travel Research 60 (4), 833-845, 2021 | 35 | 2021 |
| Does love become hate or forgiveness after a double deviation? The case of hotel loyalty program members JS Lee, J Kim, J Hwang, YG Cui Tourism Management 84, 104279, 2021 | 34 | 2021 |
| Moral effects of physical cleansing and pro-environmental hotel choices Y Cui, A Errmann, J Kim, Y Seo, Y Xu, F Zhao Journal of Travel Research 59 (6), 1105-1118, 2020 | 31 | 2020 |
| Impact of preciseness of price presentation on the magnitude of compromise and decoy effects YG Cui, SS Kim, J Kim Journal of Business Research 132, 641-652, 2021 | 28 | 2021 |
| COVID-19 charity advertising: Identifiable victim message framing, self-construal, and donation intent P van Esch, Y Cui, SP Jain Journal of Advertising 50 (3), 290-298, 2021 | 26 | 2021 |
| Artificial intelligence, financial anxiety and cashier-less checkouts: a Saudi Arabian perspective S Ghazwani, P van Esch, YG Cui, P Gala International Journal of Bank Marketing 40 (6), 1200-1216, 2022 | 24 | 2022 |
| Does consumer promiscuity influence purchase intent? The role of artificial intelligence (AI), change seeking, and pride P Van Esch, Y Cui Journal of the Association for Consumer Research 6 (3), 394-401, 2021 | 22 | 2021 |
| Autonomy and control: How political ideology shapes the use of artificial intelligence Y Cui, P van Esch Psychology & Marketing, 2022 | 21 | 2022 |
| Who cares more about the environment, those with an intrinsic, an extrinsic, a quest, or an atheistic religious orientation?: Investigating the effect of religious ad appeals … D Arli, P Van Esch, Y Cui Journal of Business Ethics 185 (2), 427-448, 2023 | 17 | 2023 |
| Sophia Sophia tell me more, which is the most risk-free plan of all? AI anthropomorphism and risk aversion in financial decision-making Y Cui International Journal of Bank Marketing 40 (6), 1133-1158, 2022 | 16 | 2022 |
| Response to regarding mediation analysis revisited J Kim, Y Cui, S Jang, MT Spence, J Park Australasian marketing journal 27 (2), 126-128, 2019 | 12 | 2019 |
| Tourists and AI: A political ideology perspective P van Esch, YG Cui, G Das, SP Jain, J Wirtz Annals of Tourism Research 97, 103471, 2022 | 11 | 2022 |
| Surge price precision and political ideology YG Cui, P van Esch, G Das, S Jain Journal of Business Research 143, 214-224, 2022 | 8 | 2022 |
| Can behavioral biometrics make everyone happy? J Killoran, YG Cui, A Park, P van Esch, J Kietzmann Business Horizons 66 (5), 585-591, 2023 | 5 | 2023 |
Patrick van EschKennesaw State UniversityVerified email at kennesaw.edu
