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Heidi M. Parker
Heidi M. Parker
Associate Professor, University of Southern Maine
Verified email at maine.edu - Homepage
Title
Cited by
Cited by
Year
Off-field behavior of athletes and team identification: Using social identity theory and balance theory to explain fan reactions
JS Fink, HM Parker, M Brett, J Higgins
Journal of Sport Management 23 (2), 142-155, 2009
3392009
Playing it out
J Fink, L Burton, A Farrell, H Parker
Journal for the Study of Sports and Athletes in Education 6 (1), 83-106, 2012
1232012
Female athlete endorsers: Determinants of effectiveness
JS Fink, HM Parker, GB Cunningham, J Cuneen
Sport Management Review 15 (1), 13-22, 2012
1102012
Negative sponsor behaviour, team response and how this impacts fan attitudes
HM Parker, JS Fink
International journal of sports marketing and sponsorship 11 (3), 17-28, 2010
1042010
Spectator motives: why do we watch when our favorite team is not playing?
JS Fink, HM Parker
Sport Marketing Quarterly 18 (4), 210, 2009
642009
The effect of sport commentator framing on viewer attitudes
HM Parker, JS Fink
Sex Roles 58, 116-126, 2008
592008
Gender typing in management: Evaluation of managerial subroles for sport
L Burton, H Parker
Advancing Women in Leadership Journal 30, 2010
382010
Arrest record or openly gay: The impact of athletes' personal lives on endorser effectiveness
HM Parker, JS Fink
Sport Marketing Quarterly 21 (2), 70, 2012
312012
Integration of experiential learning and leadership development in a sport management classroom
J Williams, HM Parker
Sport Management Education Journal 10 (1), 54-63, 2016
232016
The effect of negative sponsor information and team response on identification levels and consumer attitudes
HM Parker
The Ohio State University, 2007
122007
The impact of gender expression on female athlete endorser effectiveness.
HM Parker, MT Mudrick, JS Fink
Sport Marketing Quarterly 27 (4), 2018
112018
Integration of experiential learning and leadership development in a sport management classroom. Sport Management Education Journal, 10 (1), 54–63
J Williams, HM Parker
72016
Off-field behavior of athletes and fan identification. The mitigating effects of team response
JS Fink, HM Parker, M Brett, J Higgins
Journal of Sport Management 23 (2), 142-155, 2009
72009
Organizational-Level Factors That Influence Women Coaches’ Experiences
JP Strode, HM Parker, S Kerwin
Journal of Sport Management 1 (aop), 1-12, 2023
2023
Episode 11: Sport in American Culture and Communities Part 1
C Wilshusen, HM Parker, E Newell
2019
Female Scholastic Coaches and Social Role Theory: A Qualitative Study
JP Strode, HM Parker, S Hamm-Kerwin
2011
Evaluation of Managerial Subroles for Sport Management Positions
LJ Burton, H Parker
Alliance for Health, Physical Education, Recreation and Dance, Fort Worth, Texas, 2008
2008
Ambivalent Sexism and attitudes toward women's sport
A Farrell, HM Parker
Playing it out: Female intercollegiate athletes ‘experiences in revealing their sexual identities Janet S. Fink Laura J. Burton The University of Connecticut
AO Farrell, HM Parker
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