| Elements of strategic social media marketing: A holistic framework R Felix, PA Rauschnabel, C Hinsch Journal of business research 70, 118-126, 2017 | 1493 | 2017 |
| Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy YK Dwivedi, L Hughes, AM Baabdullah, S Ribeiro-Navarrete, ... International Journal of Information Management 66, 102542, 2022 | 1427 | 2022 |
| A two-process view of Facebook use and relatedness need-satisfaction: disconnection drives use, and connection rewards it. KM Sheldon, N Abad, C Hinsch Journal of personality and social psychology 100 (4), 766, 2011 | 853 | 2011 |
| Augmented reality marketing: How mobile AR-apps can improve brands through inspiration PA Rauschnabel, R Felix, C Hinsch Journal of Retailing and Consumer Services 49, 43-53, 2019 | 621 | 2019 |
| What is XR? Towards a framework for augmented and virtual reality PA Rauschnabel, R Felix, C Hinsch, H Shahab, F Alt Computers in human behavior 133, 107289, 2022 | 419 | 2022 |
| Metaverse marketing: How the metaverse will shape the future of consumer research and practice YK Dwivedi, L Hughes, Y Wang, AA Alalwan, SJ Ahn, J Balakrishnan, ... Psychology & Marketing 40 (4), 750-776, 2023 | 329 | 2023 |
| Strategic customer engagement marketing: A decision making framework A Alvarez-Milán, R Felix, PA Rauschnabel, C Hinsch Journal of Business Research 92, 61-70, 2018 | 210 | 2018 |
| Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing C Hinsch, R Felix, PA Rauschnabel Journal of Retailing and Consumer Services 53, 101987, 2020 | 203 | 2020 |
| The impact of frequent social Internet consumption: Increased procrastination and lower life satisfaction C Hinsch, KM Sheldon Journal of Consumer Behaviour 12 (6), 496-505, 2013 | 172 | 2013 |
| Religiousness and environmental concern: A multilevel and multi-country analysis of the role of life satisfaction and indulgence R Felix, C Hinsch, PA Rauschnabel, BB Schlegelmilch Journal of Business Research 91, 304-312, 2018 | 89 | 2018 |
| Reconceptualizing the elements of market orientation: A process-based view XD Dong, Z Zhang, CA Hinsch, S Zou Industrial Marketing Management 56, 130-142, 2016 | 58 | 2016 |
| Exploring the darkverse: A multi-perspective analysis of the negative societal impacts of the metaverse YK Dwivedi, N Kshetri, L Hughes, NP Rana, AM Baabdullah, AK Kar, ... Information Systems Frontiers 25 (5), 2071-2114, 2023 | 49 | 2023 |
| Going green to be morally clean: An examination of environmental behavior among materialistic consumers Y Tang, C Hinsch Psychology & Marketing 35 (11), 845-862, 2018 | 43 | 2018 |
| The effect of market orientation dimensions on multinational SBU's strategic performance: An empirical study X Dong, C Andrew Hinsch, S Zou, H Fu International Marketing Review 30 (6), 591-616, 2013 | 42 | 2013 |
| Context in augmented reality marketing: Does the place of use matter? S von der Au, PA Rauschnabel, R Felix, C Hinsch Psychology & Marketing 40 (11), 2447-2463, 2023 | 18 | 2023 |
| How metaverse will change the future of marketing: implications for research and practice YK Dwivedi, L Hughes, Y Wang, AA Alalwan, SJ Ahn, J Balakrishnan, ... Psychology and Marketing 66, 2022 | 15 | 2022 |
| Interaction seeking in Second Life and implications for consumer behavior C Hinsch, PH Bloch Virtual social identity and consumer behavior, 43-60, 2014 | 15 | 2014 |
| Compulsion and reactance: Why do some green consumers fail to follow through with planned environmental behaviors? C Hinsch, Y Tang, DJ Lund Psychology & Marketing 38 (12), 2209-2226, 2021 | 13 | 2021 |
| Exploring the influence of clinical and classroom training on advocacy for safe patient handling practices among student physical therapists J Stevenson, C Hinsch, K Bartold, L Briggs, L Tyler Journal of Physical Therapy Education 29 (1), 60-69, 2015 | 10 | 2015 |
| Service gifts, collective social connection and reciprocity Y Tang, C Hinsch, DJ Lund, H Kharouf European Journal of Marketing 54 (10), 2477-2500, 2020 | 8 | 2020 |
Shaoming ZouRobert J. Trulaske, Sr. Professor and Professor of Marketing and International Business, University of Missouri - ColumbiaVerified email at missouri.edu
