Follow
Cintia Pla-Garcia
Cintia Pla-Garcia
Marketing Lecturer, Universitat Oberta de Catalunya (UOC)
Verified email at uoc.edu - Homepage
Title
Cited by
Cited by
Year
Utilitarian motivations in online consumption: Dimensional structure and scales
FJ Martínez-López, C Pla-García, JC Gázquez-Abad, I Rodríguez-Ardura
Electronic Commerce Research and Applications 13 (3), 188-204, 2014
1342014
Hedonic motivations in online consumption behaviour
FJ Martínez-López, C Pla-García, JC Gázquez-Abad, I Rodríguez-Ardura
International Journal of Business Environment 8 (2), 121-151, 2016
522016
Online consumption motivations: an integrated theoretical delimitation and refinement based on qualitative analyses
FJ Martínez-López, C Pla-García, JC Gázquez-Abad, I Rodríguez-Ardura
Handbook of Strategic e-Business Management, 347-370, 2014
42014
Una aproximación holística a las motivaciones de consumo en la web
C Pla Garcia
Universitat de Barcelona, 2015
2015
EXPLORATORY ANALYSIS ON THE UTILITARIAN MOTIVATIONS IN ONLINE CONSUMPTION: AN APPROACH TO THEIR DIMENSIONALITY AND MEASUREMENT
C Pla-Garcia, FJ Martínez-López, I Rodríguez-Ardura
e-society, 205, 0
The system can't perform the operation now. Try again later.
Articles 1–5