| Quality, sacrifice, and value in hospital choice SKS Gooding Marketing Health Services 15 (4), 24, 1995 | 154 | 1995 |
| The interrelationships between television viewing, values and perceived well-being: A global perspective SK Smith Speck, A Roy Journal of International Business Studies 39, 1197-1219, 2008 | 100 | 2008 |
| Hospital outshopping and perceptions of quality: Implications for public policy SKS Gooding Journal of Public Policy & Marketing 13 (2), 271-280, 1994 | 31 | 1994 |
| Quality, sacrifice, and value in hospital choice: a comparative study of rural and suburban consumer perspectives SKS Gooding Journal of Hospital Marketing 13 (2), 23-42, 2000 | 29 | 2000 |
| The relative importance of information sources in consumers' choice of hospitals SKS Gooding Journal of ambulatory care marketing 6 (1), 99-108, 1996 | 26 | 1996 |
| Distinguishing Attitudinal and Behavioral Differences among College Alumni Who Participated in Service-Learning and Volunteer Service. LM Fenzel, M Peyrot, S Speck, C Gugerty | 17 | 2003 |
| The effect of consumer perceptions of quality and sacrifice on hospital choice: a suburban vs. urban competitive scenario SK Smith Gooding Journal of Hospital Marketing 11 (1), 81-94, 1996 | 16 | 1996 |
| Insurance coverage and the appropriate utilization of emergency departments SS Gooding, DB Smith, M Peyrot Journal of Public Policy & Marketing 15 (1), 76-86, 1996 | 15 | 1996 |
| Insurance coverage and health care consumers' use of emergency departments: has managed care made a difference? SKS Speck, M Peyrot, CW Hsiao Journal of Hospital Marketing & Public Relations 15 (1), 3-18, 2004 | 10 | 2004 |
| Socialization of adult and young consumers into materialism: The roles of media and church in Peru SKS Speck, T Peterson Research in consumer behavior 12, 133-159, 2010 | 9 | 2010 |
| The uninsured consumer and hospital choice: an assessment of emergency department utilization DB Smith, SS Gooding, JH Hebb Journal of ambulatory care marketing 6 (1), 87-98, 1996 | 7 | 1996 |
| What's Driving Us?: Examining Possible Antecedents of the Use of Television Advertising and Programming for Social Comparison in China SKS Speck, T Peterson Journal of Global Business Management 10 (1), 72, 2014 | 2 | 2014 |
| Socialization of adult and young consumers into materialism: The roles of media and church in Peru SK Smith Speck, T Peterson Research in Consumer Behavior, 133-159, 2010 | 1 | 2010 |
| Acculturation of Hispanic college students SK Smith Speck, M Peyrot, J Gillis Research in Consumer Behavior, 1-19, 2006 | 1 | 2006 |
| The Uninsured Consumer and Hospital Choice: An Assessment of Emergency Department Utilization D Brannigan, S Sandra, S Gooding, JH Hebb Journal of Ambulatory Care Marketing 6, 87-98, 1995 | 1 | 1995 |
| Intermarket patronage revisited: The relationship between relative perceived quality and relative perceived sacrifice SKS Gooding University of Illinois at Urbana-Champaign, 1992 | 1 | 1992 |
| Exploring Influences of the Use of Television Programming for Social Comparison in the U.S. SKS Speck, P Teri Journal of Business Management & Change, 4-20, 2015 | | 2015 |
| What's Driving Us?: Examining Possible Antecedents of the Use of Television Advertising for Social Comparison in the U.S. S Speck, T Peterson Journal of Interdisciplinary Business Studies 4, 1-11, 2015 | | 2015 |
| A Comparison of the Influence of Television Programming and Advertising Content on the Consumer Social Comparison Process SKS Speck Global Commerce Research 2 (4), 12-18, 2011 | | 2011 |
| Mountain view assisted living AM Hackert, J Brookman, S Speck Journal of Critical Incidents 3, 83-89, 2010 | | 2010 |
Abhijit RoyAssociate Professor & Chair, Department of Marketing, Howard UniversityVerified email at howard.edu
