| Corporate social innovation: An Indian moving company drives industry change T Jayakumar Journal of Business Strategy 38 (6), 59-68, 2017 | 19 | 2017 |
| From Philanthropy to Strategic Corporate Sustainability: A case study in India T Jayakumar Journal of Business Strategy 37 (6), 39-50, 2016 | 15 | 2016 |
| Behavioral lessons from Flipkart’s big-billion day sale T Jayakumar Competitiveness Review 26 (4), 453-475, 2016 | 14 | 2016 |
| Rethinking the role of management education in developing a “new” locus of CSR responsibility: an Indian case study T Jayakumar, RK Joshi Journal of Work-Applied Management 9 (1), 51-69, 2017 | 12 | 2017 |
| Indic Religiosity Scale: Developing and validating an Indian religiosity scale T Jayakumar, A Verma Journal of Management, Spirituality & Religion 18 (1), 35-56, 2021 | 11 | 2021 |
| MNC CSR in Emerging Economy Conflict Zones–A Case Study of HUL's North-East Operations in India T Jayakumar Vikalpa 38 (4), 69-82, 2013 | 11 | 2013 |
| CSR Communication in Emerging Economies: Need for a New Paradigm: A Case Study of a Multinational and an Indian Trans-National's CSR Communication in India. T Jayakumar International Journal of Business Insights & Transformation 6 (2), 2013 | 10 | 2013 |
| Design thinking: a working strategy for the third sector T Jayakumar, K Das, N Srivastava Journal of Business Strategy 40 (5), 28-38, 2019 | 9 | 2019 |
| ‘Star’ring a ‘new’sport in India: pro kabaddi league T Jayakumar Emerald Emerging Markets Case Studies 10 (4), 1-22, 2020 | 6 | 2020 |
| Talenthouse India: Crowdsourcing the Indian National Anthem T Jayakumar Journal of Business Strategy, 2016 | 6 | 2016 |
| Behavioural Economics Perspective of'Demonetisation' T Jayakumar Economic and Political Weekly, 41-46, 2017 | 4 | 2017 |
| Air Asia India: competing for air space in an emerging economy T Jayakumar Competitiveness Review: An International Business Journal 27 (5), 516-532, 2017 | 3 | 2017 |
| Sholay 3D: Recreating the Magic? T Jayakumar South Asian Journal of Management 22 (4), 164, 2015 | 2 | 2015 |
| Sholay 3D : Recreating Magic? T Jayakumar South Asian Journal of Management 22 (No.4, Oct-Dec 2015), 0 | 2* | |
| European Super League: designing “new” football T Jayakumar, L Grover The CASE Journal 19 (3), 451-483, 2023 | 1 | 2023 |
| Estimating Employment Elasticity of Growth in a High-growth Indian State: The Case of Maharashtra B Paul, T Jayakumar, T Muralidharan South Asian Journal of Management 27 (1), 78-102, 2020 | 1 | 2020 |
| Professionalising Indian Family Firms: An Analysis of the Role of HR—Current Reality and Future Perspectives T Jayakumar NHRD Network Journal 13 (1), 25-37, 2020 | 1 | 2020 |
| Assessing PPPs in Indian Ports: The Boundary Conditions T Jayakumar SMART Journal of Business Management Studies 13 (1), 46-55, 2017 | 1 | 2017 |
| IndiGo Airlines in India: managing “moments of truth” T Jayakumar, V Dwivedi Emerald Emerging Markets Case Studies 13 (2), 1-11, 2023 | | 2023 |
| Sirona Hygiene Private Ltd.: raising a cup to menstrual freedom T Jayakumar, SV Arora Emerald Emerging Markets Case Studies 12 (3), 1-34, 2022 | | 2022 |
