| The impact of 3D e-readiness on e-banking development in Iran: A fuzzy AHP analysis M Haghighi, A Divandari, M Keimasi Expert Systems with Applications 37 (6), 4084-4093, 2010 | 121 | 2010 |
| Identifying and Prioritizing the Factors Affecting Iran's Nation Brand with the consumer's Cognitive behavior approach H Bozorgkhou, M Keimasi, M Esfidani, M Torkestani Consumer Behavior Studies Journal 5 (2), 83-110, 2019 | 23 | 2019 |
| Identify and present the framework of strategic innovation components (Case study: Tehran Science and Technology Parks) M Haghshenas, M Keimasi Journal of Technology Development Management 5 (4), 169-205, 2018 | 12 | 2018 |
| Designing a model for competitive advantage in electronic banking applying grounded theory M Nazari, M Keimasi, A Ghodselahi Journal of Business Management 11 (1), 45-62, 2019 | 10 | 2019 |
| Effects of Sanctions of the Iranian Banking System on Profitability (in Persian) M Keimasi, A Ghafarinejad, S Rezaei Journal of Monetary and Banking Research (فصلنامه پژوهشهای پولی-بانکی) 9 …, 2016 | 10 | 2016 |
| Service Loyalty: The Effects Of Service Quality…… And The Mediating Role Of Customer Satisfaction M Haghighi, M Moghimi, M Keimasi Knowledge Management, 2003 | 10 | 2003 |
| Development of a comprehensive framework for marketing performance assessment using meta-synthesis approach: A study in Iran banking industry N Hajiheidari, M Keimasi, A Amoei Ojaki Journal of Business Management 6 (2), 271-290, 2014 | 9 | 2014 |
| Retail banking market segmentation based on the expected benefits of Bank Mellat customers MR Esfidani, SM Mahmoudi, M Keimasi, H Mohammadi, MR Parsafard Journal of Business Management 6 (2), 227-250, 2014 | 8 | 2014 |
| A systematic literature review of bank-fintech collaboration MA Shah Hosseini, M Keimasi, M Shami Zanjani, M Haghighikhah Journal of Business Management 14 (2), 199-227, 2022 | 7 | 2022 |
| Development of retail banking customer experience creation model from manageable factors by organization using interpretive structural modeling (ISM) H Hakimi, A Divandari, M Keimasi, M Haghighi Kaffash Journal of Business Management 11 (3), 565-584, 2019 | 7 | 2019 |
| Presenting human resource risk management model in the banking industry based on Grounded Theory (case study: Mellat Banks of Tehran) MA Shahhoseini, M Keimasi, BM Fayyazi, M Khodadadian Journal of Public Administration 12 (2), 346-376, 2020 | 6 | 2020 |
| Developing a planned journey map of banking mobile services users (case study: Mellat bank) G Jandaghi, MR Esfidani, S Mohsenin, HR Yazdani, M Keimasi Journal of Business Management 12 (1), 116-142, 2020 | 6 | 2020 |
| Designing a framework to enhance digital customer experience in internet banking E Karimi, M ShamiZanjani, M Keimasi, A HassanZadeh Bus. Manag. Perspect 4, 36-56, 2020 | 6 | 2020 |
| Designing a Typology for Visual Rhetoric with a Focus on the Interaction of Metaphor and Metonymy in Print Advertising Z Kashanizadeh, MR Esfidani, M Keimasi, M Manavi Rad New Marketing Research Journal 9 (1), 125-144, 2019 | 6 | 2019 |
| Assessment of service quality of Tehran clinical diagnostic laboratories using the SERVIMPERF model. M Keimasi, O Karimi, H Rastian Ardestani Journal of School of Public Health & Institute of Public Health Research 12 (4), 2015 | 6 | 2015 |
| Measuring service quality in universities in Iran: UNQUAL versus UNPERF JSR SEYED, M Keimasi, HR Yazdani, SH Vares THE IRANIAN ACCOUNTING AND AUDITING REVIEW 14 (48), 9-28, 2007 | 6 | 2007 |
| Analyzing Customers' Behaviors with Approach of Measuring Visual Attention of Users to Websites Banner Advertising M Keimasi, M Khoshnevis Consumer Behavior Studies Journal 8 (1), 22-37, 2021 | 5 | 2021 |
| Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing G Jandaghi, M Keimasi, A Amoei Ojaki, M Shafiee Journal of Business Management 12 (3), 679-701, 2020 | 4 | 2020 |
| Segmenting costumers based on their reactions to social networks marketing on instagram R Ghahreman, M Keimasi, A Heidari Journal of Information Technology Management 9 (3), 571-586, 2017 | 4 | 2017 |
| Evaluation of Impact of Employees Empowerment Dimensions on Organizational Commitment (Case Study: Mellat Bank Branches, Ardebil Province, Iran) H Aghazadeh, M Keimasi, A Alaei Journal of Basic and Applied Scientific Research 3, 367-372, 2013 | 4 | 2013 |
Mohammad R. EsfidaniUniversity of TehranVerified email at ut.ac.ir
