| Effective luxury-brand advertising: The ES–IF matching (Entity–Symbolic versus Incremental–Functional) model JH Kwon, Y Seo, D Ko Journal of Advertising 45 (4), 459-471, 2016 | 85 | 2016 |
| Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the US and Korea D Ko, Y Seo, SU Jung Marketing Letters 26 (3), 377-390, 2015 | 74 | 2015 |
| Loneliness, regulatory focus, inter-personal competence, and online game addiction: A moderated mediation model J Lee, DW Ko, H Lee Internet Research 29 (2), 381-394, 2019 | 63 | 2019 |
| Shared decision-making and women’s adherence to breast and cervical cancer screenings J Han, P Jungsuwadee, O Abraham, D Ko International journal of environmental research and public health 15 (7), 1509, 2018 | 37 | 2018 |
| I am you, you are me: game character congruence with the ideal self DW Ko, J Park Internet Research 31 (2), 613-634, 2021 | 36 | 2021 |
| It is all in the mind (set)! Matching mindsets and luxury tourism Y Seo, D Ko, J Kim Journal of Travel Research 60 (1), 184-196, 2021 | 32 | 2021 |
| How to build a sustainable MICE environment based on social identity theory K Kim, D Ko Sustainability 12 (17), 7166, 2020 | 18 | 2020 |
| The role of satisfaction and switching costs in Medicare Part D choices J Han, DW Ko, JM Urmie Research in social and administrative pharmacy 10 (2), 398-407, 2014 | 17 | 2014 |
| Catch me if you can: effects of AR-enhanced presence on the mobile game experience J Park, D Ko Internet Research 32 (4), 1235-1263, 2022 | 12 | 2022 |
| Loneliness, implicit-self and digital literacy DW Ko, J Lee, H Kim Frontiers in Psychology 13, 701856, 2022 | 7 | 2022 |
| Social exclusion and switching barriers in Medicare Part D choices DW Ko, YH Bae, J Han Sustainability 10 (7), 2419, 2018 | 3 | 2018 |
| Temporal distance and the endowment effect DW Ko University of Iowa, 2013 | 3 | 2013 |
| Variability of assister availability in health insurance marketplace in the US J Han, D Ko BMC Health Services Research 18, 1-7, 2018 | 2 | 2018 |
| USAGE PATTERN OF SALES PROMOTION IN THE KOREAN MARKET GE Kwon, DW Ko, SU Jung Research Journal of Business and Management 4 (3), 296-302, 2017 | | 2017 |
| THE INFLUENCE OF IMPLICIT SELF-THEORIES ON CONSUMER EVALUATIONS OF LUXURY BRAND APPEALS IN ADVERTISING J Kwon, D Ko, Y Seo Global Fashion Management Conference, 824-828, 2015 | | 2015 |
