‪Marga Velar‬ - ‪Google Scholar‬

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	All	Since 2019
Citations	44	43
h-index	3	3
i10-index	1	1

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Co-authors

Patricia González AldeaProfesora Titular de Periodismo. Universidad Carlos III de MadridVerified email at uc3m.es
Susana HERRERA DAMASUniversidad Carlos III de MadridVerified email at hum.uc3m.es
Patricia SanMiguel (ORCID: 0000-000...Associate Professor Digital Marketing & Consumer Behaviour. Universidad de Navarra. FCOM-ISEMVerified email at isem.es

Marga Velar

Marga Velar

Researcher and Lecturer, CESAG - Universidad de Comillas

Verified email at comillas.edu

Marketing Brand strategy Luxury Business Communication Storytelling


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Uso de Instagram para la comunicación de las marcas de moda de lujo M Velar-Lera, S Herrera-Damas, P González-Aldea Palabra Clave 23 (4), 2020	27	2020
La construcción de marca a través del relato: el caso de las marcas de moda de lujo en Instagram M Velar Lera	6	2019
Using Instagram for communication of luxury fashion brands M Velar-Lera, S Herrera-Damas, P González-Aldea Palabra Clave 23 (4), 2020	5	2020
Luxury fashion storytelling: branding performance on Instagram M Velar International Conference on Fashion communication: between tradition and …, 2021	3	2021
Relevancia del Modelo 4E en las narrativas del influencer marketing: el caso Daniel Wellington M Velar, P SanMiguel Redmarka. Revista de Marketing Aplicado 24 (2), 180-200, 2020	3	2020

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