| Consumer multiculturation: consequences of multi-cultural identification for brand knowledge E Kipnis, AJ Broderick, C Demangeot Consumption Markets & Culture 17 (3), 231-253, 2014 | 54 | 2014 |
| ‘They don't want us to become them’: Brand Local Integration and consumer ethnocentrism E Kipnis, K Kubacki, AJ Broderick, D Siemieniako, NL Pisarenko Journal of Marketing Management 28 (7-8), 836-864, 2012 | 46 | 2012 |
| Toward intercultural competency in multicultural marketplaces C Demangeot, NR Adkins, RD Mueller, GR Henderson, NS Ferguson, ... Journal of Public Policy & Marketing 32 (1_suppl), 156-164, 2013 | 41 | 2013 |
| Consumer empowerment in multicultural marketplaces: Navigating multicultural identities to reduce consumer vulnerability AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, GR Henderson, ... Journal of Research for Consumers, 2011 | 40 | 2011 |
| Consumer ethnicity three decades after: A TCR agenda LM Visconti, A Jafari, W Batat, A Broeckerhoff, AÖ Dedeoglu, ... Journal of Marketing Management 30 (17-18), 1882-1922, 2014 | 39 | 2014 |
| Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being E Kipnis, AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, ... Journal of Business Research 66 (8), 1186-1194, 2013 | 33 | 2013 |
| Consumer mobility and well-being among changing places and shifting ethnicities C Demangeot, A Broeckerhoff, E Kipnis, C Pullig, LM Visconti Marketing Theory 15 (2), 271-278, 2015 | 21 | 2015 |
| Consumer xenocentrism: an alternative explanation for foreign product bias RD Mueller, AJ Broderick, E Kipnis Unpublished Working Paper, College and University of Charleston, South …, 2009 | 19 | 2009 |
| THOUGHT PIECE No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda AJ Broderick, C Demangeot, E Kipnis, M Zuñiga, A Roy, C Pullig, ... Social Business 1 (3), 263-280, 2011 | 13 | 2011 |
| “Superdisabilities” vs “disabilities”? Theorizing the role of ableism in (mis) representational mythology of disability in the marketplace S Kearney, I Brittain, E Kipnis Consumption Markets & Culture, 1-23, 2019 | 7 | 2019 |
| Marketing cases from emerging markets D Mutum, SK Roy, E Kipnis Springer, 2014 | 7 | 2014 |
| Living diversity: developing a typology of consumer cultural orientations in culturally diverse marketplaces: consequences for consumption E Kipnis, J Emontspool, AJ Broderick ACR North American Advances, 2012 | 6 | 2012 |
| Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets E Kipnis, C Demangeot, C Pullig, AJ Broderick Journal of Business Research 98, 126-141, 2019 | 4 | 2019 |
| Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action C Demangeot, E Kipnis, C Pullig, SNN Cross, J Emontspool, C Galalae, ... Journal of Business Research 100, 339-353, 2019 | 3 | 2019 |
| Multicultural, not multinational: emerging branding strategies in culturally diverse societies E Kipnis, AJ Broderick, C Demangeot European Marketing Academy Conference, 2011 | 3 | 2011 |
| Consumer Multiculturation: Consequences of Multicultural Identity Dynamics for Consumption Y Kipnis Durham University, 2015 | 2 | 2015 |
| On Decomposing the ‘Thick’and the ‘Thin’for Measuring Cosmopolitanism in Multicultural Marketplaces: Why Unpacking the Foreign and Global Aspects of Cosmopolitanism Matters E Kipnis Cosmopolitanism, Markets, and Consumption, 39-67, 2018 | 1 | 2018 |
| Towards cultural centrality in mega-event urban legacy: The case of Porto Maravilha and the Rio 2016 Olympic Games D Guerra, J Ferreira, E Kipnis Legacies and Mega Events, 223-233, 2017 | 1 | 2017 |
| Rethinking multicultural marketing as a vehicle of social inclusion and conviviality Y Kipnis, C Cui Proceedings of the Academy of Marketing Conference 2017, 2017 | 1 | 2017 |
| Re-Thinking the Notion of Mobility in Multicultural Marketplace: Psychological Mobility C Galalae, E Kipnis, C Demangeot Academy of Marketing Science: 19th World Marketing Congress, 623-633, 2017 | 1 | 2017 |
Catherine DemangeotIESEG School of Management (LEM-CNRS)Verified email at ieseg.fr
