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Cited by
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Since 2019
Citations
1
1
h-index
1
1
i10-index
0
0
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Sridhar Balasubramanian
Professor of Marketing, Kenan-Flagler Business School,
University of North Carolina at Chapel Hill
Verified email at unc.edu -
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Marketing
innovation
technology
strategy
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Pricing under uncertainty: Forward and option pricing in sports markets
P Sainam, S Balasubramanian, S Bhattacharya, LL Ong
Journal of Business Research 167, 114151
, 2023
1
2023
Principles of Marketing
G Kotler, Philip, Balasubramanian, Sridhar, Armstrong
Pearson 19, 744
, 2023
2023
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