| Consumer responses toward symmetric versus asymmetric facial expression emojis GSU Hewage, Y Liu, Z Wang, H Mao Marketing Letters, 1-12, 2020 | 16 | 2020 |
| The mysteries of mystery deals: The roles of purchase type (material vs. experiential purchases) and excitement neglect. GS Urumutta Hewage, X He Journal of Experimental Psychology: Applied 28 (1), 179, 2022 | 4 | 2022 |
| The effects of political ideology and brand familiarity on conspicuous consumption of fashion products GS Urumutta Hewage, S Klucarova, L Boman Journal of Global Fashion Marketing 12 (4), 343-358, 2021 | 4 | 2021 |
| Effects of Facial Asymmetry on Emoji Evaluation and Product Preference G Urumutta Hewage, Z Wang, Y Liu ACR European Advances, 2018 | 4 | 2018 |
| The Comparison of Effectiveness of Social Media Marketing by Brands and Influencers for Organic Cosmetics A Belanger | 3 | 2021 |
| Ganga (University of Central Florida); He, Xin (University of Central Florida) 189) Probabilities and the St U Hewage Petersburg Paradox, 0 | 2 | |
| The effect of equity initiatives by gendered brands DF Nelson IV, L Boman, GSU Hewage Journal of Global Scholars of Marketing Science 34 (1), 45-56, 2024 | | 2024 |
| Strength in diversity: How incongruent racial cues enhance consumer preferences toward conservative brands L Boman, GSU Hewage, J Hasford Journal of Business Research 168, 114208, 2023 | | 2023 |
| When push comes to shove: How coach versus student athlete misconduct affects event attendance intentions L Boman, S Lefebvre, GSU Hewage Journal of Retailing and Consumer Services 74, 103420, 2023 | | 2023 |
| Preference for experiences: Regulatory focus and the trade-offs between experiential and material purchases. GS Urumutta Hewage, X He Journal of Experimental Psychology: Applied 28 (2), 329, 2022 | | 2022 |
| Where Did This Purchase Come From? Effect of Purchase Type on Preference for Country-Of-Origin Label. J DiNatale Bryant University, 2022 | | 2022 |
| The mysteries of mystery deals: The roles of purchase type (material vs. experiential purchases) and excitement neglect GSU Hewage, X He Journal of experimental psychology. Applied, 2022 | | 2022 |
| WHERE DID THIS PURCHASE COME FROM? PURCHASE TYPE AND COUNTRY OF ORIGIN LABEL EFFECTS IN FASHION PRODUCTS. J Di Natale, GU Hewage, K Kim Global Fashion Management Conference, 49-49, 2021 | | 2021 |
| The Effect of Native vs. Foreign Language on Consumer Visual Perception G Reymont Bryant University, 2021 | | 2021 |
| HOW LIBERALS VERSUS CONSERVATIVES EVALUATE LOGO PROMINENCE FOR UNFAMILIAR FASHION BRANDS GU Hewage, L Boman, S Klucarova Global Marketing Conference, 205-205, 2020 | | 2020 |
| The Effect of Emoji Incongruency in Social Media: An Abstract L Boman, GU Hewage, J Hasford Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| Consumer Tradeoffs in Material and Experiential Purchases G Urumutta Hewage | | 2019 |
| Consumer Tradeoffs in Material and Experiential Purchases GSU Hewage University of Central Florida, 2019 | | 2019 |
Laura BomanAssistant Professor, Kennesaw State UniversityVerified email at kennesaw.edu
