Ikuti
Tessa Handra
Tessa Handra
Universitas Multimedia Nusantara
Email yang diverifikasi di lecturer.umn.ac.id
Judul
Dikutip oleh
Dikutip oleh
Tahun
Maximizing online marketing strategy with digital advertising
DS Wuisan, T Handra
Startupreneur Business Digital (SABDA Journal) 2 (1), 22-30, 2023
652023
Pengaruh Celebrity Endorser Dan Periklanan Terhadap Brand Image (Peran Digital Marketing)
MRR Adam, T Handra, M Annas
Technomedia Journal 7 (2 October), 189-201, 2022
282022
How theory of planned behavior and perceived risk affect online shopping behavior
CS Bangun, T Handra
Aptisi Transactions on Management 5 (2), 169-179, 2021
272021
The theory of planned behavior influences online shopping behavior
F Sutisna, T Handra
Aptisi Transactions on Management 6 (1), 52-61, 2022
202022
The Influence of Social Media Marketing on Purchase Impulses with Brand Attentiveness as A Mediating Variable on UMKM X
F Sutisna, T Handra, YP Jap
Aptisi Transactions on Technopreneurship (ATT) 5 (2), 136-144, 2023
132023
Analisis Perbandingan Total Biaya Persediaan antara Kebijakan Perusahaan dengan Metode Economic Order Quantity (Eoq) pada PT Lcg
T Handra, S Rangian
Jurnal Bina Manajemen 6 (1), 77-101, 2017
132017
The effect of human resource information systems (hris) and artificial intelligence on defense industry performance
T Handra, VPK Sundram
IAIC Transactions on Sustainable Digital Innovation (ITSDI) 4 (2), 155-163, 2023
122023
The Effect Of Trust-Worthiness, Expertness, Similarity, And Attractiveness On Brand Attitude And Attitude Towards Advertisements As Mediation Variables In Brand X
S Lod, H Tessa
RJOAS 10 (106), 52-59, 2020
11*2020
Pengaruh Social Identity, Ewom, Perceived Risk, Dan Trust Terhadap Purchase Intention Dan Dampaknya Terhadap Purchase Decision Pada E-Commerce
T Handra, F Sutisna
Jurnal Bina Manajemen 9 (2), 126-145, 2021
72021
Pengaruh Celebrity Endorser dan Periklanan Terhadap Brand Image (Peran Digital Marketing). Technomedia Journal, 7 (2), 189–201
MRR Adam, T Handra, M Annas
61905
Determinants of zero waste lifestyle adoption among generation-Z
PY Pratiwi, T Handra, SF Choirisa
Conference Series 3 (2), 371-384, 2021
52021
The effect of technology acceptance model on online shopping behavior on generation Z
T Handra, CS Bangun
Journal of Economics, Finance and Management Studies 5 (4), 916-924, 2022
42022
High Rate of Turnover Intention: Study of Logistics Industrial Workers
M Annas, T Handra
Startupreneur Business Digital (SABDA Journal) 2 (2), 106-117, 2023
32023
Service Quality terhadap Word Of Mouth dan Dampaknya Terhadap Pembentukan Brand Image Perguruan Tinggi di Tangerang Raya
T Handra
Jurnal Cafetaria 2 (2), 43-53, 2021
32021
Analisis Customer Loyalty pada Toko Online
F Sutisna, T Handra
Jurnal British 1 (1), 23-31, 2020
22020
Kajian Manajemen Persediaan (Inventory Management) pada PT Pura Mayungan
T Handra
Jurnal Bina Manajemen 7 (1), 60-69, 2018
22018
Reward and Promotion: Sustainable Value of Post Pandemic Efforts in Medical Cold-Supply Chain
M Annas, T Handra, CS Bangun, U Rahardja, N Septiani
Aptisi Transactions on Technopreneurship (ATT) 6 (1), 109-118, 2024
2024
The Influence of Brand Image, Information Quality and Celebrity Endorsers on Purchasing Decisions on Instragram
F Sudirjo, R Ridwansyah, T Handra, MA Wikantari, AR Nugraha
International Journal of Economics Development Research (IJEDR) 5 (2), 743-757, 2024
2024
Optimalisasi Strategi Komunikasi Promosi Produk melalui Manajemen Aset Digital
F Sutisna, H Tessa
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi 2 (1), 54-64, 2023
2023
SOSIALISASI PEMANFAATAN MEDIA SOSIAL BAGI PEMASARAN PRODUK UMKM di SEKOLAH KEWIRAUSAHAAN BINA AMANAH CORDOVA
A Ekasari, AWG Putra, T Handra
Jurnal Pengabdian Mandiri 2 (5), 1097-1106, 2023
2023
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