Maximizing online marketing strategy with digital advertising DS Wuisan, T Handra Startupreneur Business Digital (SABDA Journal) 2 (1), 22-30, 2023 | 65 | 2023 |
Pengaruh Celebrity Endorser Dan Periklanan Terhadap Brand Image (Peran Digital Marketing) MRR Adam, T Handra, M Annas Technomedia Journal 7 (2 October), 189-201, 2022 | 28 | 2022 |
How theory of planned behavior and perceived risk affect online shopping behavior CS Bangun, T Handra Aptisi Transactions on Management 5 (2), 169-179, 2021 | 27 | 2021 |
The theory of planned behavior influences online shopping behavior F Sutisna, T Handra Aptisi Transactions on Management 6 (1), 52-61, 2022 | 20 | 2022 |
The Influence of Social Media Marketing on Purchase Impulses with Brand Attentiveness as A Mediating Variable on UMKM X F Sutisna, T Handra, YP Jap Aptisi Transactions on Technopreneurship (ATT) 5 (2), 136-144, 2023 | 13 | 2023 |
Analisis Perbandingan Total Biaya Persediaan antara Kebijakan Perusahaan dengan Metode Economic Order Quantity (Eoq) pada PT Lcg T Handra, S Rangian Jurnal Bina Manajemen 6 (1), 77-101, 2017 | 13 | 2017 |
The effect of human resource information systems (hris) and artificial intelligence on defense industry performance T Handra, VPK Sundram IAIC Transactions on Sustainable Digital Innovation (ITSDI) 4 (2), 155-163, 2023 | 12 | 2023 |
The Effect Of Trust-Worthiness, Expertness, Similarity, And Attractiveness On Brand Attitude And Attitude Towards Advertisements As Mediation Variables In Brand X S Lod, H Tessa RJOAS 10 (106), 52-59, 2020 | 11* | 2020 |
Pengaruh Social Identity, Ewom, Perceived Risk, Dan Trust Terhadap Purchase Intention Dan Dampaknya Terhadap Purchase Decision Pada E-Commerce T Handra, F Sutisna Jurnal Bina Manajemen 9 (2), 126-145, 2021 | 7 | 2021 |
Pengaruh Celebrity Endorser dan Periklanan Terhadap Brand Image (Peran Digital Marketing). Technomedia Journal, 7 (2), 189–201 MRR Adam, T Handra, M Annas | 6 | 1905 |
Determinants of zero waste lifestyle adoption among generation-Z PY Pratiwi, T Handra, SF Choirisa Conference Series 3 (2), 371-384, 2021 | 5 | 2021 |
The effect of technology acceptance model on online shopping behavior on generation Z T Handra, CS Bangun Journal of Economics, Finance and Management Studies 5 (4), 916-924, 2022 | 4 | 2022 |
High Rate of Turnover Intention: Study of Logistics Industrial Workers M Annas, T Handra Startupreneur Business Digital (SABDA Journal) 2 (2), 106-117, 2023 | 3 | 2023 |
Service Quality terhadap Word Of Mouth dan Dampaknya Terhadap Pembentukan Brand Image Perguruan Tinggi di Tangerang Raya T Handra Jurnal Cafetaria 2 (2), 43-53, 2021 | 3 | 2021 |
Analisis Customer Loyalty pada Toko Online F Sutisna, T Handra Jurnal British 1 (1), 23-31, 2020 | 2 | 2020 |
Kajian Manajemen Persediaan (Inventory Management) pada PT Pura Mayungan T Handra Jurnal Bina Manajemen 7 (1), 60-69, 2018 | 2 | 2018 |
Reward and Promotion: Sustainable Value of Post Pandemic Efforts in Medical Cold-Supply Chain M Annas, T Handra, CS Bangun, U Rahardja, N Septiani Aptisi Transactions on Technopreneurship (ATT) 6 (1), 109-118, 2024 | | 2024 |
The Influence of Brand Image, Information Quality and Celebrity Endorsers on Purchasing Decisions on Instragram F Sudirjo, R Ridwansyah, T Handra, MA Wikantari, AR Nugraha International Journal of Economics Development Research (IJEDR) 5 (2), 743-757, 2024 | | 2024 |
Optimalisasi Strategi Komunikasi Promosi Produk melalui Manajemen Aset Digital F Sutisna, H Tessa Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi 2 (1), 54-64, 2023 | | 2023 |
SOSIALISASI PEMANFAATAN MEDIA SOSIAL BAGI PEMASARAN PRODUK UMKM di SEKOLAH KEWIRAUSAHAAN BINA AMANAH CORDOVA A Ekasari, AWG Putra, T Handra Jurnal Pengabdian Mandiri 2 (5), 1097-1106, 2023 | | 2023 |