| Mindfulness, Mindful Consumption, and Life Satisfaction - An experiment with higher education students S Gupta, HV Verma Journal of Applied Research in Higher Education 12 (3), 456-474, 2020 | 67 | 2020 |
| Mindful consumption behaviour: Scale development and validation S Gupta, H Verma Asian Journal of Multidimensional Research (AJMR) 8 (5), 271-278, 2019 | 24 | 2019 |
| Sustainable buying intention in different purchase situations: A Study S Gupta, N Sinha ASBM Journal of Management 8 (2), 78-92, 2015 | 16 | 2015 |
| Effect of Social Media Influencers and Celebrity Endorsers on Brand Loyalty through Brand Image. D Saini, M Sharma, S Gupta, H Verma Empirical Economics Letters 20 (3), 161-170, 2021 | 14* | 2021 |
| How can we encourage mindful consumption? Insights from mindfulness and religious faith S Gupta, WM Lim, HV Verma, M Polonsky Journal of Consumer Marketing 40 (3), 344-358, 2023 | 13 | 2023 |
| Impact of Mindfulness on Social Media Promotions for FMCG Products– An exploratory study A Jain, S Gupta International Journal of Creative Research Thoughts 6 (2), 578-584, 2018 | 13 | 2018 |
| Why do shoppers stop at Shoppers Stop? S Gupta, AP Kapoor, HV Verma, M Vij International Journal of Research 5 (15), 1506-1530, 2018 | 12 | 2018 |
| Green Marketing – What drives Consumer Purchase Intention? S Gupta National Conference on Paradigm for Sustainable Business: People, Planet …, 2013 | 10 | 2013 |
| Mindful Effect of User-Centered Design on Brand Image and Brand Equity S Gupta, S Gupta Journal of the Social Sciences 48 (3), 2020 | 9 | 2020 |
| Neglected impact of online customer reviews in Healthcare sector M Valecha, S Gupta International Conference on Brand Management, 2016 | 8* | 2016 |
| Dichotomy in brand claims: focus on breads in NCR region S Sharma, S Gupta Empirical Economics Letters 20 (3), 365-376, 2021 | 4 | 2021 |
| Precursors and impact of Mindful consumption S Gupta, WM Lim, H Verma, M Polonsky NA- Advances in Consumer Research (ACR Conference 2021) 49, 2021 | 4 | 2021 |
| The effect of User-centered design on Brand Image and Brand Equity S Gupta, S Gupta International Conference on Brand Management, 2016 | 4 | 2016 |
| Effect of Social media promotion on mindful consumers of FMCG products S Gupta, A Jain International Conference on Brand Management, 2016 | 4 | 2016 |
| Sustainability and CSR S Gupta The Edge 9 (1), 2013 | 4 | 2013 |
| Impact of Integration of Augmented Reality on Website Quality, Trust and Brand Recall M Mittal, M Minto, S Gupta 16th SIMSR Global Marketing Conference: Conscious Consumerism and Marketing …, 2021 | 3 | 2021 |
| Consumer Mindfulness S Gupta, H Verma Rethinking Management Education in the Digital Age 1, 2018 | 3 | 2018 |
| Circular Economy and Sustainability S Gupta Circular Economy and Sustainability. Medicon Engineering Themes 2 (2), 45-46, 2022 | 2 | 2022 |
| Impact of Augmented Reality on Website Quality and Purchase Intention M Mittal, M Minto, S Gupta The 5th Advances in Management and Innovation Conference. Cardiff …, 2021 | 2 | 2021 |
| Relationship of Mindfulness, Mindful Consumption and Life Satisfaction: An Abstract S Gupta, HV Verma Academy of Marketing Science Annual Conference, 247-248, 2020 | 2 | 2020 |
Harsh VermaProfessor of Marketing, FMS, University of DelhiVerified email at fms.edu
