A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia P Steyn, L Pitt, A Strasheim, C Boshoff, R Abratt Journal of Retailing and Consumer Services 17 (5), 355-373, 2010 | 95 | 2010 |
Getting young adults back to church: A marketing approach MC Van der Merwe, AF Grobler, A Strasheim, L Orton HTS Teologiese Studies/Theological Studies 69 (2), 2013 | 44 | 2013 |
Psychometric properties of the Schlinger viewer response profile (VRP): Evidence from a large sample A Strasheim, L Pitt, A Caruana Journal of Advertising 36 (4), 101-114, 2007 | 35 | 2007 |
Conventionalists, connectors, technoisseurs and mobilarti: Differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers A Goneos-Malka, A Strasheim, AF Grobler Journal of Retailing and Consumer Services 21 (6), 905-916, 2014 | 34 | 2014 |
Demographic differences in adult consumers' decision-making styles in Tshwane, South Africa D Potgieter, M Wiese, A Strasheim Journal of Family Ecology and Consumer Sciences= Tydskrif vir Gesinsekologie …, 2013 | 29 | 2013 |
Testing main and interaction effects in structural equation models with a categorical moderator variable A Strasheim Management Dynamics: Journal of the Southern African Institute for …, 2014 | 26 | 2014 |
Suggesting new communication tactics using digital media to optimise postmodern traits in marketing A Goneos-Malka, A Grobler, A Strasheim Communicatio 39 (1), 122-143, 2013 | 20 | 2013 |
What inspires birders to migrate South towards Africa? A quantitative measure of international avitourist motivation N Conradie, C Van Zyl, A Strasheim Southern African Business Review 17 (1), 128-167, 2013 | 18 | 2013 |
Testing the invariance of second-order confirmatory factor analysis models that include means and intercepts A Strasheim Management Dynamics: Journal of the Southern African Institute for …, 2011 | 17 | 2011 |
Digitalisation in the workplace: the role of technology on employee engagement and creativity teams L Stofberg, A Strasheim, E Koekemoer Agile coping in the digital workplace: Emerging issues for research and …, 2021 | 13 | 2021 |
The influence of simultaneous interference and enrichment in work–family interaction on work-related outcomes E Koekemoer, A Strasheim, R Cross South African Journal of Psychology 47 (3), 330-343, 2017 | 11 | 2017 |
The moderating effect of living standards on the relationship between individual-level culture and life satisfaction: A value segmentation perspective LM Ungerer, A Strasheim Management Dynamics: Journal of the Southern African Institute for …, 2011 | 7 | 2011 |
Open to all: a postmodern perspective on product development and brands in an open-source environment LF Pitt, PR Berthon, RT Watson, D Wynn Jr, A Strasheim International journal of technology marketing 2 (4), 316-330, 2007 | 3 | 2007 |
An alternative model of Schwartz’s basic human values in consumer research A Strasheim, L Ungerer The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017 | 2 | 2017 |
Segmentation analysis of mobile phone users based on frequency of feature use A Goneos-Malka, A Strasheim, A Grobler Thriving in a New World Economy: Proceedings of the 2012 World Marketing …, 2015 | 2 | 2015 |
South African and global business schools: an industry review A Strasheim Southern African Business Review 5 (1), 40-53, 2001 | 2 | 2001 |
Organisational support to overcome the challenges of extended absences of officers in the SANDF A Harmse, S O’Neil, A Strasheim Scientia Militaria: South African Journal of Military Studies 50 (2), 89-126, 2022 | | 2022 |
Deriving Value from Advertising as a Consumable Product: Ideas and Evidence A Goneos-Malka, A Strasheim, A Grobler Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2015 | | 2015 |
Psychometric Properties of the Schlinger Viewer Response Profile: Evidence From a Large Sample A Strasheim, L Pitt, A Caruana, D Nel Marketing, Technology and Customer Commitment in the New Economy …, 2015 | | 2015 |
Data analysis A Strasheim Marketing Reseach, 216-263, 2011 | | 2011 |