| Consumer grudgeholding: Toward a conceptual model and research agenda D Aron Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2001 | 57 | 2001 |
| The effect of counter-experiential marketing communication on satisfaction and repurchase intention D Aron Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2006 | 50 | 2006 |
| Consumer grudgeholding: does age make a difference? D Aron, K Judson, T Aurand, G Gordon American Journal of Business 22 (1), 45-58, 2007 | 20 | 2007 |
| CONSUMER GRUDGEHOLDING: AN OUNCE OF PREVENTION IS WORTH A POUND OF CURE. D Aron, K Judson, T Aurand, G Gordon Marketing Management Journal 16 (1), 2006 | 16 | 2006 |
| Digital dysfunction: Consumer grudgeholding and retaliation in the digital era D Aron Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2016 | 15 | 2016 |
| Firing back: Consumer-created brand hate sites D Aron, AM Muñiz 105th annual convention of the American Psychological Association, 2002 | 11 | 2002 |
| The definitions of dysfunctional consumer behavior: concepts, content, and questions D Aron, O Kultgen Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2019 | 9 | 2019 |
| Planning for the apes: Coping with guerrilla consumer behavior when the courts won’t help W Koprowski, D Aron Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2013 | 5 | 2013 |
| Intense customer satisfaction while studying abroad: Study abroad as a transcendent customer experience MJ Petersen, ND Wright, D Aron Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2020 | 4 | 2020 |
| Preventing consumer grudges across the age spectrum: Time is of the essence D Aron, G Gordon, K Judson, T Aurand, S Domagalski Academy of Marketing Studies Journal 12 (2), 63, 2008 | 4 | 2008 |
| Consumer regret: The exploration of a cognitive/affective construct D Aron University of Michigan, 1999 | 4 | 1999 |
| Coping with the purchase outcome: Distinguishing consumer dissatisfaction from consumer regret D Aron American Marketing Association. Conference Proceedings 11, 84, 2000 | 2 | 2000 |
| H. Keith Hunt: Visionary and Mentor D Aron Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2022 | 1 | 2022 |
| Approaches to developing a college course on consumer satisfaction D Aron Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2014 | 1 | 2014 |
| Caging the Guerrilla Consumer: The Report from Illinois W Koprowski, D Aron Journal of Academic and Business Ethics 4, 150-160, 2011 | 1 | 2011 |
| H. Keith Hunt on Consumer Behavior: Understanding His Contribution L Egan, D Aron Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2022 | | 2022 |
| Data Supplement to'H. Keith Hunt on Consumer Behavior: Understanding His Contribution' L Egan, D Aron | | 2022 |
| The Boomer Consumer: The Importance of Preventing Consumer Grudges within the Mature Market G Aron, D., Judson, K., Domalgasky, S., Aurand, T., and Gordon The Journal of Contemporary Business Issues 17 (2), 1-11, 2008 | | 2008 |
| BUILDING A STATISTICAL MODEL TO EVALUATE CONSUMER LOYALTY AND DISSATISFACTION: AN INTEGRATED CLASSROOM PROJECT D Aron, AM Drougas, F Wang Marketing Educators’ Association, 110, 2008 | | 2008 |
| Powered by SRAM D Aron, W Keep Readings and Cases in Integrated Marketing Communications, 2004 | | 2004 |
Timothy AurandNorthern Illinois UniversityVerified email at niu.edu
