| Emotional branding as tool for dissonance reduction: A strategy for competitive advantage M Jamwal, V Soodan International Monthly Refereed Journal of Research In Management …, 2014 | 22 | 2014 |
| Realizing the Impact of Cognitive Dissonance in Predicting Consumer Behaviour AC Pandey, M Jamwal Journal of Social Sciences 12 (1), 36-41, 2016 | 19 | 2016 |
| Tourists’ post-adoption continuance intentions of chatbots: integrating task–technology fit model and expectation–confirmation theory N Dhiman, M Jamwal foresight 25 (2), 209-224, 2023 | 18 | 2023 |
| Consumer Behaviour towards cooperative milk societies: A study on measuring customer satisfaction of Aanchal milk ( A member milk of USDF Ltd.) M Jamwal International Seminar on India Becoming world Leader by 2020: Needs …, 2014 | 10* | 2014 |
| Attitude of Employees towards job factors: A study on Rural interventions of Uttarakhand, India AC Pandey, V Soodan, M Jamwal Arabian Journal of Business and Management Review (Oman Chapter) 3 (11), 72-79, 2014 | 10 | 2014 |
| Modelling the adoption of agro-advisory mobile applications: A theoretical extension and analysis using result demonstrability, trust, self-efficacy and mobile usage proficiency V Soodan, M Jamwal, NP Rana, D Sharma, S Chakraborty Journal of Agribusiness in Developing and Emerging Economies, 2023 | 9 | 2023 |
| Transforming physical to digital marketplace-E-retail: An Indian Perspective AC Pandey, M Jamwal, V Soodan International Journal of Research in Management 4 (4), 11-18, 2014 | 9 | 2014 |
| Understanding the impact of Demographics on Post-purchase Cognitive dissonance M Jamwal, AC Pandey Research Journal of Management Sciences 5 (4), 1-6, 2016 | 7 | 2016 |
| Managing destinations through Community Participation-A Case of Garhwal Uttarakhand, India M Jamwal Tourism & Hospitality Industry-Modern State, Problems and Perspectives, 566-574, 2014 | 4 | 2014 |
| Enhancing value in customer journey by considering the (ad) option of artificial intelligence tools N Dhiman, M Jamwal, A Kumar Journal of Business Research 167, 114142, 2023 | 3 | 2023 |
| Hospitality and tourism students’ perceptions of effectiveness of entrepreneurship education and its effect on entrepreneurial intentions: a cross-lagged two-wave mediation … S Manoj Kumar, BS Ramaprasad, N Rao, M Jamwal Journal of Teaching in Travel & Tourism 23 (3), 259-286, 2023 | 3 | 2023 |
| An overview of artificial intelligence (AI) intervention in Indian healthcare system M Roy, M Jamwal International Journal of Science and Research (IJSR) 9 (8), 1226-1230, 2020 | 3 | 2020 |
| Role of Entrepreneurship Education, Pragmatic Thinking, and Entrepreneurial Self-Efficacy on Triggering Students' Entrepreneurship Intention: Testing Moderation and Mediation … MK Sharma, M Jamwal ICEBE 2021: Proceedings of the 4th International Conference of Economics …, 2022 | 2 | 2022 |
| What motivates users to continually use wearable medical devices? Evidence from a developing nation M Jamwal, H Kanojia, N Dhiman International Journal of Pharmaceutical and Healthcare Marketing, 2023 | 1 | 2023 |
| Consumers’ continuance intentions to consume green tea: An extended theory of planned behaviour perspective N Dhiman, R Sarmah, M Jamwal Vision, 09722629231172031, 2023 | 1 | 2023 |
| A Critical Analysis of Rural Development Interventions for Inclusive Growth (A Case of Uttarakhand, India AC Pandey, R Bahuguna, M Jamwal International Conference of Business Management, 216-233, 2014 | 1 | 2014 |
| Effectiveness of marketing Practices adopted by rural intervention organizations AC Pandey, V Soodan, M Jamwal “Managing turbulence in economic environment through innovative management …, 2013 | 1 | 2013 |
| Physicians behavioural intentions towards AI-based diabetes diagnostic interventions in India M Roy, M Jamwal, S Vasudeva, M Singh Journal of Public Health, 1-10, 2024 | | 2024 |
| Unraveling the Essence of Entrepreneurship Education in Hospitality and Tourism: A Qualitative Exploration of Indian Entrepreneurs’ Insights MK Sharma, BS Ramaprasad, M Jamwal, R Phadke, H Nidhisha Prabandhan: Indian Journal of Management 17 (3), 8-25, 2024 | | 2024 |
| Do curricular and extracurricular activities impact entrepreneurial intention and implementation among hospitality and tourism students? The role of attitude, self-efficacy and … MK Sharma, M Jamwal Journal of Teaching in Travel & Tourism 24 (1), 71-95, 2024 | | 2024 |
Dr.Akhilesh Chandra PandeyDepartment of Commerce & Business Administration,University of AllahabadVerified email at allduniv.ac.in
