| Modeling corporate identity: a concept explication and theoretical explanation SW Alessandri Corporate Communications: An International Journal 6 (4), 173-182, 2001 | 547 | 2001 |
| An integrative approach to university visual identity and reputation SW Alessandri, SU Yang, DF Kinsey Corporate reputation review 9, 258-270, 2006 | 372 | 2006 |
| An integrative analysis of reputation and relational quality: A study of university-student relationships SU Yang, SW Alessandri, DF Kinsey Journal of Marketing for Higher Education 18 (2), 145-170, 2008 | 121 | 2008 |
| Promoting and protecting corporate identity: the importance of organizational and industry context SW Alessandri, T Alessandri Corporate Reputation Review 7, 252-268, 2004 | 71 | 2004 |
| Visual identity: Promoting and protecting the public face of an organization SW Alessandri Routledge, 2014 | 57 | 2014 |
| Retaining a legacy while avoiding trademark infringement: A case study of one university's attempt to develop a consistent athletic brand identity SW Alessandri Journal of Marketing for Higher Education 17 (1), 147-167, 2007 | 29 | 2007 |
| Promoting the network brand: An exploration of network and local affiliate on-air promotion during the super bowl, 2001–2006 SW Alessandri Journal of Promotion Management 15 (1-2), 150-164, 2009 | 22 | 2009 |
| Non-traditional expressions of organizational visual identity: reaching consumers through alternative means SW Alessandri Facets of Corporate Identity, Communication and Reputation, 73-83, 2008 | 13 | 2008 |
| Exploring the moderators on the branding strategy-financial performance relationship SC Zyglidopoulos, SW Alessandri, TM Alessandri Judge Business School, University of Cambridge, 2006 | 11 | 2006 |
| Brand identity in sport JW Lee, SW Alessandri (No Title), 2018 | 7 | 2018 |
| Corporate reputation and the discipline of visual communication SW Alessandri The handbook of communication and corporate reputation, 130-140, 2013 | 7 | 2013 |
| Reputation, Image, Identity, and Competitiveness SC Zyglidopoulos, SW Alessandri, TM Alessandri New York: Reputation Institute, 2006 | 5 | 2006 |
| Predicting the performers: An analysis of the promotion and protection of corporate identity SW Alessandri The University of North Carolina at Chapel Hill, 2002 | 2 | 2002 |
| THE DESIGN SCIENCE BEHIND UNIVERSITY LOGOS: HIDDEN FACTORS BEHIND YOUR ICON. JW Lee, T Cavanaugh, S Alessandri Journal of Contemporary Athletics 13 (2), 2019 | 1 | 2019 |
| Exploring the Moderators on the Branding Strategy-financial Performance Relationship SW Alessandri, TM Alessandri, SC Zyglidopoulos Judge Business School, University of Cambridge, 2006 | 1 | 2006 |
| Book Review: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying S Alessandri, N Mitchell Journal of Advertising Education 7 (2), 41-41, 2003 | 1 | 2003 |
| The Handbook of Communication and Corporate Reputation, Edited by Craig E. Carroll.© 2013 John Wiley & Sons, Inc. Published 2013 by John Wiley & Sons, Inc. N Aarts, DB Adams, AD Adrian, A Ainamo, SW Alessandri, B Allen, ... The Handbook of Communication and Corporate Reputation 410, 597, 2013 | | 2013 |
| Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands SW Alessandri Journalism and Mass Communication Quarterly 89 (1), 135, 2012 | | 2012 |
| Brand Royalty: How the World's Top 100 Brands Thrive & Survive: Zag: The# 1 Strategy of High-Performance Brands SW Alessandri Corporate Reputation Review 10, 319-321, 2007 | | 2007 |
| Ads, Fads, & Consumer Culture: Advertising's Impact on American Character & Society/The Consumer Trap: Big Business Marketing in American Life SW Alessandri Journalism and Mass Communication Quarterly 83 (2), 433, 2006 | | 2006 |
Sung-Un YangIndiana UniversityVerified email at indiana.edu
