Consumer Acceptance of App Push Notifications: Systematic Review on the Influence of Frequency A Wohllebe International Journal of Interactive Mobile Technologies 14 (13), 36-47, 2020 | 28 | 2020 |
Digitalisierung und Einzelhandel: Taktiken und Technologien, Praxisbeispiele und Herausforderungen R Deckert, A Wohllebe | 24* | 2021 |
Mobile Apps in Retail: Determinants of Consumer Acceptance – a Systematic Review A Wohllebe, P Dirrler, S Podruzsik International Journal of Interactive Mobile Technologies 14 (20), 153-164, 2020 | 22 | 2020 |
Mobile Apps in Retail: Effect of Push Notification Frequency on App User Behavior A Wohllebe, DS Hübner, U Radtke, S Podruzsik Innovative Marketing 17 (02), 102-111, 2021 | 20 | 2021 |
Influence of the Net Promoter Score of Retailers on the Willingness of Consumers to Install Their Mobile App A Wohllebe, F Ross, S Podruzsik International Journal of Interactive Mobile Technologies 14 (19), 2020 | 17 | 2020 |
Consumers Choosing Retailers On Online Marketplaces: How Can Retailers Differentiate Apart From The Price? – An Exploratory Investigation M Adler, A Wohllebe International Journal of Applied Research in Business and Management 1 (1 …, 2020 | 14 | 2020 |
Influence of Design Elements of Mobile Push Notifications on Mobile App User Interactions A Wohllebe, MR Adler, S Podruzsik International Journal of Interactive Mobile Technologies 15 (15), 35-46, 2021 | 13 | 2021 |
Incentives on E-Commerce App Downloads in Medium Apps - A Case Study on the Effects of Coupons and Bonus Points A Wohllebe, T Stoyke, S Podruzsik International Journal of Interactive Mobile Technologies 14 (19), 180-196, 2020 | 9 | 2020 |
Evaluating the Service Quality of Mobile Health Versus Clinic Based Intervention in Hearing Healthcare - A Comparative Study F Ross, A Wohllebe International Journal of Interactive Mobile Technologies 15 (10), 21-32, 2021 | 7 | 2021 |
Communities of Practice for Functional Learning in Agile Contexts: Definition Approach and Call for Research A Wohllebe, M Götz International Journal of Advanced Corporate Learning 14 (1), 62-69, 2021 | 6 | 2021 |
Towards a Scientific Definition of App Marketing - A Practice-Oriented Approach Using Scientific and Grey Literature A Wohllebe, M Hillmers International Journal of Applied Research in Business and Management 2 (1 …, 2021 | 6 | 2021 |
Smartphone Apps im Einzelhandel: Einsatzmöglichkeiten, Praxisbeispiele & Herausforderungen A Wohllebe, N Wolter | 6 | 2021 |
Geschäftsmodelle systematisch analysieren: Wertschöpfungsmechanismen verstehen und Wirkungszusammenhänge identifizieren A Wohllebe | 5* | 2022 |
Classification of Mobile App Users in Multi-Channel Retail—an Exploratory Analysis A Wohllebe, DS Hübner, D Kämpf, S Podruzsik International Journal of Recent Contributions from Engineering, Science & IT …, 2022 | 5 | 2022 |
Scrum as an Agile Method for Strategic Organizational Learning in Digital Enterprise Transformation: Applying the Four Elements of Organizational Learning A Wohllebe Disruptive Technology and Digital Transformation for Business and Government, 2021 | 5 | 2021 |
Mobile Apps in Stationary Retail: Assessing the Theoretical and Practical Relevance of Features and Developing a Typology – Insights Into the German Market A Wohllebe 15th International Conference on Economics and Business 2021, 208-222, 2021 | 5 | 2021 |
Smartphones and Mobile Apps: Case Study on Usage Behavior of Elementary School Students – Insights from a Rural Area in Northern Germany A Wohllebe, DS Hübner, U Radtke, A Wohllebe International Journal of Interactive Mobile Technologies 15 (12), 184-192, 2021 | 4 | 2021 |
How Max Roser’s" Our World In Data" Contributes to Raising Awareness and Combating Climate Change A Wohllebe Regional and Business Studies 11 (2), 87–92, 2019 | 3 | 2019 |
Dialogue Marketing: Ecological Sustainability of Letter and E-Mail in Comparison in Germany A Wohllebe Journal of Environmental Sustainability 7 (1), 52-64, 2019 | 3 | 2019 |
Nutzung App-basierter Orientierungshilfen im stationären Einzelhandel A Wohllebe, L Johnsen Marketing & Innovation 2023: Future Shopping – der Handel in der (Nach …, 2023 | 2 | 2023 |