| Do financial regulations matters for sustainable green economy: evidence from Turkey JA Odugbesan, H Rjoub, CU Ifediora, CB Iloka Environmental Science and Pollution Research 28 (40), 56642-56657, 2021 | 45 | 2021 |
| Neuromarketing: a historical review BC Iloka, KJ Onyeke Neuroscience Research Notes 3 (3), 27-35, 2020 | 33 | 2020 |
| Cost and competitiveness of agricultural produce in Nigeria: impact on exportation SC Moguluwa, JA Odugbesan, H Rjoub, CB Iloka Custos E Agronegocio On Line 17 (2), 64-86, 2021 | 25 | 2021 |
| Changes in the Marketing Orientation Within the Business Model of an International Retailer: IKEA in Malaysia for Over 20 Years H Rjoub, CB Iloka, V Venugopal Handbook of Research on Current Trends in Asian Economics, Business, and …, 2022 | 19 | 2022 |
| & Martins, JM (2021). Implications of Governance H Rjoub, CU Ifediora, JA Odugbesan, BC Iloka, J Xavier Rita, RM Dantas Natural Resources, and Security Threats on Economic Development: Evidence …, 0 | 14 | |
| Implications of governance, natural resources, and security threats on economic development: Evidence from Sub-Saharan Africa H Rjoub, CU Ifediora, JA Odugbesan, BC Iloka, J Xavier Rita, RM Dantas, ... International journal of environmental research and public health 18 (12), 6236, 2021 | 13 | 2021 |
| Review of eye-tracking: A neuromarketing technique BC Iloka, GI Anukwe Neuroscience Research Notes 3 (4), 29-34, 2020 | 11 | 2020 |
| Xenocentrism and consumer buying behavior: a comparative analysis of Malaysian vs. Nigerian consumers V Venugopal, MN Mata, CB Iloka, RD Dantas, A Batista, JX Rita, ... Journal of Risk and Financial Management 15 (2), 58, 2022 | 9 | 2022 |
| INFLUENCE OF ARTIFICIAL INTELLIGENCE (AI) ON CUSTOMER EXPERIENCE AND LOYALTY: MEDIATING ROLE OF PERSONALIZATION CC Ifekanandu, JN Anene, CB Iloka, CO Ewuzie Journal of Data Acquisition and Processing 38 (3), 1936, 2023 | 5 | 2023 |
| To What Extent Does Service Quality Influence Loyalty ofBusiness Partners in the Nigerian Telecommunication Sector? CU Ifediora, SC Moguluwa, IC Christian, CB Iloka, CN Isitor Journal of Positive School Psychology 6 (5), 4429-4451, 2022 | 4 | 2022 |
| A Review of Conversational Marketing S Moguluwa, CU Ifediora, IC Christian, A Daudu, CB Iloka Journal of Positive School Psychology 6 (5), 4452-4461, 2022 | 2 | 2022 |
| Tangibility and Consumers’ Perception of Telecommunication Service Quality CB Iloka, JO Eze, GI Anukwe Turkish Journal of Physiotherapy and Rehabilitation 32, 3, 0 | 2* | |
| Does perceived quality mediate the relationship between country of origin image and consumer buying behaviour in Nigerian hypermarkets? JM Martins, SC Moguluwa, JL Lucas, CB Iloka, MN Mata PloS one 18 (8), e0285438, 2023 | | 2023 |
| THE IMPACT OF THE HOSPITALITY OPERATIONS ON CUSTOMER SATISFACTION AND BUSINESS SUCCESS: A CASE OF YANKARI GAME RESERVE CC Ifekanandu, JN Anene, CO Ewuzie, CB Iloka Journal of Data Acquisition and Processing 38 (3), 1960, 2023 | | 2023 |
| EMPLOYEE RELATIONS STRATEGIES AND THE INDUSTRIAL CHALLENGES OF NON-TEACHING STAFF OF FEDERAL UNIVERSITIES IN SOUTH-EAST NIGERIA Okezie Kristopher Onyekachi Federal College of … JO Nnabuko, JI Uduji, CB Iloka Journal of Data Acquisition and Processing 38 (2), 2666, 2023 | | 2023 |
| COUNTRY OF ORIGIN IMAGE AND CONSUMER BUYING BEHAVIOR IN NIGERIAN HYPERMARKETS CB Iloka, SC Moguluwa, CC Ifekanandu, JN Anene Journal of Data Acquisition and Processing 38 (2), 2642, 2023 | | 2023 |
| THE INFLUENCE OF SOCIAL MEDIA ON MARKET PERFORMANCE OF SMES IN NIGERIA J Adoyi, JO Nnabuko, JI Uduji, DP Okoro, CB Iloka NeuroQuantology 20 (20), 157-176, 2022 | | 2022 |
| Impact of Religiosity on Consumers’ Purchase Behavior: The Moderating Role of Perceived Social and Psychological Risks C Ikenna, J Eze, GI Anukwe, BC Iloka Nigerian Academy of Management Journal 17 (1), 124-134, 2022 | | 2022 |
| Investigating the Receptiveness Attitude of the Patient With Diabetes Retinopathy Towards the Use of Teleophthalmology CB Iloka, IA Ekpo, H Rjoub, K Iyiola, JAA Odugbesan International Journal of E-Health and Medical Communications (IJEHMC) 13 (1 …, 2022 | | 2022 |
| Impact of Religiosity on Consumers’ Purchase Behavior: The Moderating Role of Perceived Social and Psychological Risks I Chukwu, J Eze, GI Anukwe, BC Iloka Technological, Pandemic Disruptions, and Management Sciences’ Theory and …, 2021 | | 2021 |
Husam RjoubPalestine Polytechnic UniversityVerified email at ppu.edu
