| Internationalization of e-commerce corporations (ECCs) M Benmamoun, N Singh, K Lehnert, SB Lee Multinational Business Review 27 (4), 317-338, 2019 | 32 | 2019 |
| Internal audience strikes back from the outside: emotionally exhausted employees’ negative word-of-mouth as the active brand-oriented deviance SB Lee, T Suh Journal of Product & Brand Management 29 (7), 863-876, 2020 | 23 | 2020 |
| Doing good while making money: Individual investor participation in socially responsible corporations B Chakrabarty, SB Lee, N Singh Management Decision 55 (8), 1645-1659, 2017 | 20 | 2017 |
| The relative impact of employees’ discrete emotions on employees’ negative-word-of-mouth (NWOM) and counterproductive workplace behavior (CWB) SB Lee, SH Liu, C Maertz Journal of Product & Brand Management 31 (7), 1018-1032, 2022 | 13 | 2022 |
| Internal audience watches the boss walking the talk: the mechanism of management’s mission alignment for internal branding SB Lee, T Suh Journal of Product & Brand Management 32 (3), 472-487, 2023 | 6 | 2023 |
| Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop T Suh, SB Lee Electronic Commerce Research 23 (3), 1591-1619, 2023 | 5 | 2023 |
| Beyond the 2-Dimension Approach of Individualism–Collectivism: The 4-Dimension Approach of Individualism–Collectivism on Organizational Citizenship Behaviour SB Lee, SH Liu, SH Kim Vision: The Journal of Business Perspective 26 (2), 232-242, 2022 | 4 | 2022 |
| A mechanism for employees’ brand citizenship behavior (BCB) and negative word-of-mouth (NWOM): the divergent moderating effects of horizontal collectivism SB Lee, SH Liu, CP Maertz, N Singh, J Fisher Journal of Product & Brand Management 32 (7), 1123-1138, 2023 | 1 | 2023 |
| Omnichannel Experience in Loyalty Loop for Customer Engagement Management T Suh, SB Lee Advances in Digital Marketing and eCommerce, 57-64, 2022 | 1 | 2022 |
| E-Commerce Corporations (ECCs) Internationalization: A Case Exploration: An Abstract M Benmamoun, N Singh, K Lehnert, SB Lee Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 1 | 2018 |
