Innovation in Franchising R Perrigot, L Martinez-Ribes 7th International Congress, Marketing trends Venise, Italie, 17-19, 2008 | 12 | 2008 |
Coexistence between franchising and the conventional distribution system MC Vila, L Martinez-Ribes European Management Journal 7 (2), 205-208, 1989 | 3 | 1989 |
Retail innovation: il caso Sunka S Castaldo, L Martinez, K Premazzi Micro & Macro Marketing 19 (1), 121-139, 2010 | 1 | 2010 |
Disculpe señor,¿ Usted qué vende? LM Ribes Ipmark: Información de publicidad y marketing, 60, 2011 | | 2011 |
Debajo de los adoquines, la playa LM Ribes Harvard Deusto Márketing y Ventas, 34-39, 2011 | | 2011 |
e logistica commerciale L Martínez-Ribes, K Premazzi FINANZA MARKETING E PRODUZIONE, 89, 2010 | | 2010 |
Retail Innovation: il caso Sunka L Martinez-Ribes, S Castaldo, K Premazzi Micro & Macro Marketing 19 (1), 121-0, 2010 | | 2010 |
Orchestrated Innovative Customer Solutions: An Emerging Trend to Master Convergence? L MARTINEZ-RIBES, K Premazzi FINANZA MARKETING E PRODUZIONE, 89-122, 2010 | | 2010 |
Orchestrated innovative customer solutions: an emerging trend in business-to-consumer markets L MARTINEZ-RIBES, K Premazzi 15th EIRASS International Conference on Retailing and Service Science …, 2008 | | 2008 |
Hacer marketing hoy es como el salto de altura LM Ribes MK: Marketing+ ventas, 18-23, 2005 | | 2005 |
Estratègies de màrqueting i requisits del disseny del punt de venda L Martínez-Ribes Temes de Disseny, 116-121, 1998 | | 1998 |