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Itziar Oltra
Itziar Oltra
PhD candidate University of Valladolid
Verified email at uva.es - Homepage
Title
Cited by
Cited by
Year
SOS to my followers! The role of marketing communications in reinforcing online travel community value during times of crisis
I Oltra, C Camarero, R San José Cabezudo
Tourism Management Perspectives 39, 100843, 2021
402021
Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications
I Oltra, C Camarero, R San Jose Cabezudo
International Journal of Advertising 41 (7), 1209-1234, 2022
312022
Mercados municipales
Y Medina Pindado, D Naud Velázquez, B Nieto Cuesta, I Oltra González
Universidad de Valladolid: Castilla-León, Spain, 2012
12012
Community manager: eje fundamental de la estrategia empresarial en redes sociales
I Oltra González
2015
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Articles 1–4