| Attitude of Customers towards Digital and Conventional Advertising DGHK Beenu International Journal of Recent Technology and Engineering (IJRTE) ISSN …, 2019 | 3 | 2019 |
| Sustainable Development in Education through Educational Intelligence and Big Data Analytics DGHK Beenu International Journal of Creative Thoughts 9 (9), 2021 | | 2021 |
| Beauty and Brains: An Empirical Understanding the Role of Brand in Cosmetics Brand Decisions GHK Beenu | | 2019 |
| Antecedents of Appearance Management Behaviour - A Synthesis of Review of Literature GK Beenu International Journal of Management, 11, 2018 | | 2018 |
| "Brick and Click": The Use of Digital Media & Empowerment of Self Help Group Women in Chennai, GK Beenu International Journal of Management, 5, 2018 | | 2018 |
| Appearance management behaviour of young indian women cosmetics usage brand decisions and appearance satisfaction G.H.Kerinab Beenu,U.Chandrasekaran Pondicherry, 2017 | | 2017 |
| Country of Origin (COO) and its influence on brand preference” GK Beenu International Journal of Applied Engineering Research (IJAER) 9, .7361-7366, 2014 | | 2014 |
| Empirical Analysis on the Cosmetic Buying Behaviour of Young Women in South India GK Beenu ( International Journal of Applied Engineering Research (IJAER): ISSN: 0973 …, 2014 | | 2014 |
Uma ChandrasekaranProfessor of Management, Pondicherry UniversityVerified email at pondiuni.edu.in
Uma ChandrasekaranProfessor of Management, Pondicherry UniversityVerified email at pondiuni.edu.in