| Toward a 7-P framework for international marketing J Paul, E Mas Journal of Strategic Marketing 28 (8), 681-701, 2020 | 235 | 2020 |
| The emergence of China and India in the global market J Paul, E Mas Journal of East-West Business 22 (1), 28-50, 2016 | 115 | 2016 |
| Birds of a Feather Feel Together: Emotional Ability Similarity in Consumer Interactions B Kidwell, V Lopez-Kidwell, C Blocker, EM Mas Journal of Consumer Research 47 (2), 215-236, 2020 | 28 | 2020 |
| Presentation matters: the effect of wrapping neatness on gift attitudes JM Rixom, EM Mas, BA Rixom Journal of Consumer Psychology 30 (2), 329-338, 2020 | 21 | 2020 |
| Bringing our values to the table: Political ideology, food waste, and overconsumption EM Mas, KL Haws, K Goldsmith Journal of the Association for Consumer Research 7 (3), 350-359, 2022 | 8 | 2022 |
| The effect of trust in management on salespeople’s selling orientation P Dickson, EM Mas, M Van Solt, T Garcia-Collart, JL Tanenbaum Marketing Letters 33 (3), 381-397, 2022 | 2 | 2022 |
| SOCIOECONOMIC STATUS AND CONSUMER CHOICE: THE ROLE OF CULTURAL CAPITAL EM Mas, B Kidwell, AA Labroo 2020 AMA Summer Academic Conference, 440, 2020 | | 2020 |
| Social Class and Consumer Choice EM Mas University of North Texas, 2019 | | 2019 |
Blair KidwellProfessor of Marketing, University of North TexasVerified email at unt.edu
