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Citations per year
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Cited by
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Since 2019
Citations
279
199
h-index
2
2
i10-index
1
1
0
40
20
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
11
14
29
22
38
32
35
37
40
17
Co-authors
Michelle R. Nelson
Professor of Advertising, Institute of Communications Research, Professor of Marketing, University
Verified email at illinois.edu
Chang-Dae Ham
Associate professor, University of Illinois at Urbana-Champaign
Verified email at illinois.edu
Regina Jihea Ahn
University of Miami
Verified email at miami.edu
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Susmita Das
Jadavpur University, Kolkata, West Bengal, India
Verified email at jadavpuruniversity.in
Advertising History
Business History
History of Capitalism
Media Industries
Political Economy
Articles
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Cited by
Year
How to measure persuasion knowledge
CD Ham, MR Nelson, S Das
International Journal of Advertising 34 (1), 17-53
, 2015
270
2015
A Prescription for Health:(Pseudo) Scientific Advertising of Fruits and Vegetables in the Early 20th Century
MR Nelson, S Das, RJ Ahn
Advertising & Society Quarterly 21 (1)
, 2020
9
2020
“Speaking The International Language”: A Transnational History of The Indian Advertising Industry, 1955-1969
S Das
University of Illinois at Urbana-Champaign
, 2022
2022
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