| Emotional bidders—An analytical and experimental examination of consumers' behavior in a priceline-like reverse auction M Ding, J Eliashberg, J Huber, R Saini Management Science 51 (3), 352-364, 2005 | 211 | 2005 |
| How I decide depends on what I spend: Use of heuristics is greater for time than for money R Saini, A Monga Journal of Consumer Research 34 (6), 914-922, 2008 | 169 | 2008 |
| Is that deal worth my time? The interactive effect of relative and referent thinking on willingness to seek a bargain R Saini, RS Rao, A Monga Journal of Marketing 74 (1), 34-48, 2010 | 73 | 2010 |
| Currency of search: How spending time on search is not the same as spending money A Monga, R Saini Journal of Retailing 85 (3), 245-257, 2009 | 62 | 2009 |
| When poignant stories outweigh cold hard facts: A meta-analysis of the anecdotal bias TH Freling, Z Yang, R Saini, OS Itani, RR Abualsamh Organizational Behavior and Human Decision Processes 160, 51-67, 2020 | 52 | 2020 |
| The psychological underpinnings of relative thinking in price comparisons R Saini, SC Thota Journal of Consumer Psychology 20 (2), 185-192, 2010 | 44 | 2010 |
| Suckers in the morning, skeptics in the evening: Time-of-Day effects on consumers’ vigilance against manipulation MT Hossain, R Saini Marketing Letters 25 (2), 109-121, 2014 | 29 | 2014 |
| How anxiety leads to suboptimal decisions under risky choice situations Z Yang, R Saini, T Freling Risk analysis 35 (10), 1789-1800, 2015 | 28 | 2015 |
| Free indulgences: Enhanced zero-price effect for hedonic options MT Hossain, R Saini International Journal of Research in Marketing 32 (4), 457-460, 2015 | 24 | 2015 |
| Consumer self-uncertainty increases price dependency M Chung, R Saini Journal of Business Research 140, 40-48, 2022 | 8 | 2022 |
| More than watching: An empirical and experimental examination on the impacts of live streaming user-generated video consumption Y Zhang, L Hua, Y Jiao, J Zhang, R Saini Information & Management 60 (3), 103771, 2023 | 5 | 2023 |
| Color darkness and hierarchy perceptions: How consumers associate darker colors with higher hierarchy M Chung, R Saini Psychology & Marketing 39 (4), 820-837, 2022 | 5 | 2022 |
| Time versus money: Differential use of heuristics A Monga, R Saini Advances in consumer research 35, 746-747, 2008 | 5 | 2008 |
| Affective underpinnings of decision heuristics R Saini Advances in Consumer Research 33, 628, 2006 | 3 | 2006 |
| Positive Polly or Debbie Downer? How Social Exclusion Affects Consumer’s Online Information Sharing M Dong, R Saini Journal of Business Research 166, 114126, 2023 | 2 | 2023 |
| What makes products look premium? The impact of product convenience on premiumness perception HY Cho, SH Lee, R Saini Psychology & Marketing 39 (5), 875-891, 2022 | 2 | 2022 |
| Listening to strangers more than friends: how recommendations from close-(vs distant-) others influence consumption M Dong, R Saini European Journal of Marketing 57 (5), 1327-1351, 2023 | 1 | 2023 |
| Time-Based Deals: How Non-Monetary Discounts Can Reduce the Post-Promotion Dip: An Abstract M Chung, R Saini Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 1 | 2020 |
| Involved but Inaccurate: When High-Stakes Lead To Anecdotal Bias T Freling, R Saini, Z Yang Risk Perception and Response Conference, Harvard Center for Risk Analysis, 2014 | 1 | 2014 |
| The over‐diversification effect: Enhancement in perceived heterogeneity of multiple (vs. single)‐others' preferences R Saini, D Wang, H Chen Journal of Consumer Psychology, 2024 | | 2024 |
Traci FrelingUniversity of Texas-ArlingtonVerified email at uta.edu
