| Faktor kunci keberhasilan ritel modern di Indonesia H Chaniago, I Mulyawan, T Suhaeni, R Jumiyani Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis 7 (2), 201-208, 2019 | 50 | 2019 |
| Mobile games adoption: An extension of technology acceptance model and theory of reasoned action I Mulyawan, W Rafdinal IOP Conference Series: Materials Science and Engineering 1098 (3), 032022, 2021 | 9 | 2021 |
| Pengaruh Video Advertising pada Platform Digital Tik-Tok terhadap Niat Membeli MR Kibtyah, I Mulyawan, R Kania Prosiding Industrial Research Workshop and National Seminar 12, 1279-1285, 2021 | 7 | 2021 |
| Model Keputusan Pembelian Produk dengan Menggunakan Celebrity Endorser pada Platform YouTube AS Mutiara, I Mulyawan Prosiding Industrial Research Workshop and National Seminar 10 (1), 870-881, 2019 | 6 | 2019 |
| Retail Employees' image on shopping destination: It's impact on their behavioural intention D Suhartanto, I Mulyawan, ES Yahya, G Leo Int. J Sup. Chain. Mgt 7 (5), 2018 | 6 | 2018 |
| Improving business performance through entrepreneur motivation and value creation on small and medium enterprises Y Suryana, I Mulyawan, R Komaladewi Selected Papers from the Asia Conference on Economics & Business Research …, 2016 | 6 | 2016 |
| The decision of prospective students to choose a vocational college: The role of the marketing mix and image W Rafdinal, I Mulyawan, C Juniarti, S Asrilsyak Sriwijaya International Journal of Dynamic Economics and Business, 279-288, 2020 | 5 | 2020 |
| Street Vendor In Entrepreneurship Perspective: Characteristics, Motivation, and Business performance I Mulyawan, D Saefulloh International Journal of Innovations in Business 2 (5), 416, 2013 | 4 | 2013 |
| Predicting Customer Loyalty of Local Brand Fast-Food Restaurant in Indonesia: The Role of Restaurant Quality and Price Fairness I Mulyawan, KE Tulsi, W Rafdinal Journal of Business and Management Review 3 (10), 675-689, 2022 | 3 | 2022 |
| Sikap Pada Iklan Media Sosial Instagram dan Kesadaran Merek Terhadap Niat Pembelian Pada Generasi Y dan Z I Mulyawan, D Saefuloh, H Wijaya, W Rafdinal Jurnal Riset Bisnis dan Investasi 6 (3), 143-153, 2020 | 3 | 2020 |
| Pengelolaan Properti Rukos Berbasis pada Kinerja Aset K Priyatiningsih, I Mulyawan, R Pakpahan Jurnal Difusi 1 (1), 2018 | 3 | 2018 |
| Peningkatan kapasitas lembaga melalui pengembangan komunikasi pemasaran guna mendorong minat donatur dalam berdonasi pada istana yatim dhu’afa MF Najib, D Saefuloh, I Mulyawan, ES Yahya, T Djatnika Jurnal Difusi 3 (1), 17-17, 2020 | 2 | 2020 |
| Innovation and Dynamic Capabilities among Traditional Market Traders: How It Affect Business Performance MF Najib, D Saefuloh, I Mulyawan Proceedings of the International Conference of Business, Economy …, 2020 | 2 | 2020 |
| Why are Online Games Addictive? A Study on The Relationship Between Game Features and Social Perspectives N Hardiyanto, I Mulyawan, MR Gaffar Jembatan: Jurnal Ilmiah Manajemen 19 (1), 109-118, 2022 | 1 | 2022 |
| Do vocational colleges need social media? The Role of Firm and User Generated Content. I Mulyawan, W Rafdinal, C Juniarti, S Asrilsyak Journal of Business and Managem ent Review 3 (3), 229-251, 2022 | 1 | 2022 |
| Delivery Food Packaging Design Based On Consumer Perspective M Setiawardani, M Mukaram, IS Sarah, E Tiorida, MR Gaffar, I Mulyawan Journal of Applied Business Administration 5 (1), 95-104, 2021 | 1 | 2021 |
| Partnership Strategy in SMEs Industry to develop Competitiveness and the Implication to the Corporate Performance: A Study on SMEs development in West Java Indonesia I Mulyawan, S Amalia, T Suhaeni International Journal of Management Excellence 3 (3), 462-474, 2014 | 1 | 2014 |
| PENDAMPINGAN PEMASARAN DAN PRODUKSI INDUSTRI RUMAHAN PENGRAJIN TAS DI LELES KABUPATEN GARUT MENUJU UMKM MANDIRI D Saefuloh, T Andrianto, I Mulyawan, E Syah, S Amalia, S Sudradjat Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) 2021, 2022 | | 2022 |
| The Importance of Social Media Content in Influencing the Intention to Enroll in Higher Education I Mulyawan, L Kusdibyo International Joint Conference on Science and Engineering 2021 (IJCSE 2021 …, 2021 | | 2021 |
| PENATAAN DAN PENGEMBANGAN PASAR RAKYAT UMKM JIMBARAN IGAAK Wardani, IMA Mulyawan Jurnal Abdi Dharma Masyarakat (JADMA) 2 (1), 48-55, 2021 | | 2021 |
