Integrated marketing communication: creative strategy from idea to implementation R Blakeman Rowman & Littlefield, 2023 | 321 | 2023 |
Nontraditional media in marketing and advertising R Blakeman Sage publications, 2013 | 83 | 2013 |
Advertising campaign design: Just the essentials R Blakeman Routledge, 2011 | 37 | 2011 |
Integrated marketing communication R Blakeman Toronto: McMillan, 2006 | 27 | 2006 |
Tales of portfolio schools and universities: Working creatives' views on preparing students for entry-level jobs as advertising creatives R Blakeman, E Haley Journal of Advertising Education 9 (2), 5-13, 2005 | 27 | 2005 |
The bare bones introduction to integrated marketing communication R Blakeman Rowman & Littlefield Publishers, 2008 | 21 | 2008 |
The bare bones of advertising print design R Blakeman Rowman & Littlefield Publishers, 2004 | 21 | 2004 |
Strategic Uses of Alternative Media: just the essentials R Blakemen Routledge, 2014 | 15 | 2014 |
Technology in the idea generation process: Voices from the agency R Blakeman, M Taylor Journal of Advertising Education 21 (1), 6-12, 2017 | 11 | 2017 |
Team creative brief: Creative and account teams speak out on best practices R Blakeman, M Taylor Journal of Advertising Education 23 (1), 39-52, 2019 | 9 | 2019 |
The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors M Berman, R Blakeman Rowman & Littlefield, 2009 | 8 | 2009 |
Lessons from Ad Educators’ Experiences with Guest Speakers E Haley, R Blakeman Journal of Advertising Education 12 (2), 12-15, 2008 | 7 | 2008 |
Advertising design by medium: a visual and verbal approach R Blakeman Routledge, 2022 | 5 | 2022 |
Case Study: Teaching Design in Advertising. Lessons From a Portfolio School E Haley, R Blakeman Journal of Advertising Education 22 (2), 73-88, 2018 | 5 | 2018 |
Concept with character preparing new creatives in good times and in bad R Blakeman, MG Hoy American Academy of Advertising. Conference. Proceedings, 177, 2005 | 5 | 2005 |
What novice art directors need to know beyond their portfolio R Blakeman, E Haley, M Taylor Journal of advertising education 24 (1), 21-35, 2020 | 4 | 2020 |
Interagency Collaboration: Account and Creative Teams Speak Out About Their Relationship R Blakeman, E Haley, M Taylor Journal of Advertising Education 24 (1), 52-68, 2020 | 3 | 2020 |
Teaching about the Evolving Agency Relationships between Project Managers, Creative and Account Service R Blakeman, M Taylor Journal of Advertising Education 26 (1), 19-34, 2022 | 2 | 2022 |
Joined at the adversarial hip: Understanding the relationship between account service and creative R Blakeman, DM Haygood, CA Lambert American Academy of Advertising. Conference. Proceedings (Online), 112, 2008 | 2 | 2008 |
Changing the way business is done between account and creative teams R Blakeman Journal of Advertising Education 22 (1), 49-53, 2018 | 1 | 2018 |