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Robyn Blakeman
Robyn Blakeman
Professor of Advertising, University of Tennessee, Knoxville
Verified email at utk.edu - Homepage
Title
Cited by
Cited by
Year
Integrated marketing communication: creative strategy from idea to implementation
R Blakeman
Rowman & Littlefield, 2023
3212023
Nontraditional media in marketing and advertising
R Blakeman
Sage publications, 2013
832013
Advertising campaign design: Just the essentials
R Blakeman
Routledge, 2011
372011
Integrated marketing communication
R Blakeman
Toronto: McMillan, 2006
272006
Tales of portfolio schools and universities: Working creatives' views on preparing students for entry-level jobs as advertising creatives
R Blakeman, E Haley
Journal of Advertising Education 9 (2), 5-13, 2005
272005
The bare bones introduction to integrated marketing communication
R Blakeman
Rowman & Littlefield Publishers, 2008
212008
The bare bones of advertising print design
R Blakeman
Rowman & Littlefield Publishers, 2004
212004
Strategic Uses of Alternative Media: just the essentials
R Blakemen
Routledge, 2014
152014
Technology in the idea generation process: Voices from the agency
R Blakeman, M Taylor
Journal of Advertising Education 21 (1), 6-12, 2017
112017
Team creative brief: Creative and account teams speak out on best practices
R Blakeman, M Taylor
Journal of Advertising Education 23 (1), 39-52, 2019
92019
The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors
M Berman, R Blakeman
Rowman & Littlefield, 2009
82009
Lessons from Ad Educators’ Experiences with Guest Speakers
E Haley, R Blakeman
Journal of Advertising Education 12 (2), 12-15, 2008
72008
Advertising design by medium: a visual and verbal approach
R Blakeman
Routledge, 2022
52022
Case Study: Teaching Design in Advertising. Lessons From a Portfolio School
E Haley, R Blakeman
Journal of Advertising Education 22 (2), 73-88, 2018
52018
Concept with character preparing new creatives in good times and in bad
R Blakeman, MG Hoy
American Academy of Advertising. Conference. Proceedings, 177, 2005
52005
What novice art directors need to know beyond their portfolio
R Blakeman, E Haley, M Taylor
Journal of advertising education 24 (1), 21-35, 2020
42020
Interagency Collaboration: Account and Creative Teams Speak Out About Their Relationship
R Blakeman, E Haley, M Taylor
Journal of Advertising Education 24 (1), 52-68, 2020
32020
Teaching about the Evolving Agency Relationships between Project Managers, Creative and Account Service
R Blakeman, M Taylor
Journal of Advertising Education 26 (1), 19-34, 2022
22022
Joined at the adversarial hip: Understanding the relationship between account service and creative
R Blakeman, DM Haygood, CA Lambert
American Academy of Advertising. Conference. Proceedings (Online), 112, 2008
22008
Changing the way business is done between account and creative teams
R Blakeman
Journal of Advertising Education 22 (1), 49-53, 2018
12018
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