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Mohsen Behnam
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Exploring customer engagement in the product vs. service context
M Behnam, LD Hollebeek, MK Clark, R Farabi
Journal of Retailing and Consumer Services 60, 102456, 2021
962021
The impact of consumer knowledge on profitable consumer loyalty through perceived service quality and psychological involvement in non-profit sport clubs
M Behnam, DY Pyun, JP Doyle, V Delshab
International Journal of Sports Marketing and Sponsorship 22 (2), 407-427, 2021
332021
The Role of Consumer Engagement in Behavioral Loyalty through Value Co-Creation in Fitness Clubs
M Behnam, M Sato, B Baker
Sport Management Review 24 (4), 567-593, 2021
312021
Connecting customer knowledge management and intention to use sport services through psychological involvement, commitment, and customer perceived value
M Behnam, M Sato, BJ Baker, V Delshab, M Winand
Journal of Sport Management 34 (6), 591-603, 2020
312020
The impact of perceived corporate social responsibility on value-in-use through customer engagement in non-profit sports clubs: the moderating role of co-production
M Behnam, C Anagnostopoulos, T Byers, DA Papadimitriou
European Sport Management Quarterly 23 (3), 789-810, 2023
212023
Evaluating the effectiveness of coaching and refereeing courses from university students' viewpoints based on Kirk Partric's model
H Bakhshandeh, HR Ahmadi, M Behnam, M Hamidi
Sport Management Journal 5 (4), 161-178, 2014
182014
Perceived service innovation in non-profit sports clubs: the antecedents and consequence
M Behnam, V Delshab, LT Tuan
European Sport Management Quarterly 22 (3), 440-462, 2022
162022
An Analysis of Relationship between Arousal, Pleasure, Attitude toward Advertisements, Consumers’ Future Intention in Sport Service (University of Tehrans’ students case study)
M Behnam, T Tousi
Applied Research in Sport Management 2 (3), 47-60, 2014
162014
The influence of customer knowledge management on customers' loyalty in sports' service industry.
M Behnam, SN Sajjadi, MJ Farahani, EA Ghahfarokhi
Sport Science 9 (Suppl. 2), 93-97, 2016
142016
The influence of advertising appeal on future intention and consumer’s attitude toward advertisement in sport service
M Behnam, M Godarzi, M Hamidi
Sport Management Studies 7 (30), 35-54, 2015
142015
The investigation of fans' involvement levels in selected teams of the Football Premier League of Iran based on Psychological Continuum Model
M Behnam, M Khabiri, S Halabian, H Ahmadi, H Bakhshandeh
Sport Management Journal 6 (1), 135-155, 2014
82014
The influence of free sport service promotion on pleasure and consumer’s attitude in advertisement
M Behnam
Sport Management Studies 7 (28), 13-32, 2015
62015
The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media
M Behnam, G Dickson, V Delshab, A Gerke, P Savari Nikou
International Journal of Sports Marketing and Sponsorship, 2023
52023
Has the change of coaches enhanced the performance of professional football teams? The comparative study of the teams of Iran football premier league and five major european …
M Behnam, H Ahmadi, H Bakhshandeh
Sport Management Journal 5 (3), 191-206, 2013
52013
Embarking on the trail of sustainable harmony: Exploring the nexus of visitor environmental engagement, awareness, and destination social responsibility in natural parks
M Pourhossein, B Baker, M Dousti, M Behnam, S Tabesh
Journal of Destination Marketing & Management 30, 2023
42023
Modeling of the Role of Humble Leadership Style on the Voice Behavior of the Employees of the Ministry of Sports and Youth: Intermediate Role of Psychological Empowerment and …
F Nazari, SM Kashef, M Behnam
Organizational Behavior Management in Sport Studies 7 (1), 65-78, 2020
42020
The effect of open mindedness on radical innovation through social networks and organizational learning in Iranian private clubs of football premier league
M Azarian Soosahab, SM Kashef, M Behnam, Y Badri Azarin
Sport Management Studies 12 (63), 113-138, 2020
22020
Sport managers’ challenges in Iran
SN Sajjadi, M Behnam, Z Hashemi
Sport Management Studies 6 (22), 39-62, 2015
22015
Providing a communicational model of the radical innovation in private clubs of football Premier League through sharing and diversity of knowledge capability with investigating …
M Azarian Soosahab, SM Kashef, M Behnam
Organizational Behavior Management in Sport Studies 6 (3), 81-96, 2019
12019
Interactive Mechanisms to Improve Service Innovation Among Sports Clubs: A Consumer Perspective
M Behnam, M Sato, BJ Baker, M Jalili
Journal of Sport Management 38 (1), 26–39, 2023
2023
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Articles 1–20