Exploring customer engagement in the product vs. service context M Behnam, LD Hollebeek, MK Clark, R Farabi Journal of Retailing and Consumer Services 60, 102456, 2021 | 96 | 2021 |
The impact of consumer knowledge on profitable consumer loyalty through perceived service quality and psychological involvement in non-profit sport clubs M Behnam, DY Pyun, JP Doyle, V Delshab International Journal of Sports Marketing and Sponsorship 22 (2), 407-427, 2021 | 33 | 2021 |
The Role of Consumer Engagement in Behavioral Loyalty through Value Co-Creation in Fitness Clubs M Behnam, M Sato, B Baker Sport Management Review 24 (4), 567-593, 2021 | 31 | 2021 |
Connecting customer knowledge management and intention to use sport services through psychological involvement, commitment, and customer perceived value M Behnam, M Sato, BJ Baker, V Delshab, M Winand Journal of Sport Management 34 (6), 591-603, 2020 | 31 | 2020 |
The impact of perceived corporate social responsibility on value-in-use through customer engagement in non-profit sports clubs: the moderating role of co-production M Behnam, C Anagnostopoulos, T Byers, DA Papadimitriou European Sport Management Quarterly 23 (3), 789-810, 2023 | 21 | 2023 |
Evaluating the effectiveness of coaching and refereeing courses from university students' viewpoints based on Kirk Partric's model H Bakhshandeh, HR Ahmadi, M Behnam, M Hamidi Sport Management Journal 5 (4), 161-178, 2014 | 18 | 2014 |
Perceived service innovation in non-profit sports clubs: the antecedents and consequence M Behnam, V Delshab, LT Tuan European Sport Management Quarterly 22 (3), 440-462, 2022 | 16 | 2022 |
An Analysis of Relationship between Arousal, Pleasure, Attitude toward Advertisements, Consumers’ Future Intention in Sport Service (University of Tehrans’ students case study) M Behnam, T Tousi Applied Research in Sport Management 2 (3), 47-60, 2014 | 16 | 2014 |
The influence of customer knowledge management on customers' loyalty in sports' service industry. M Behnam, SN Sajjadi, MJ Farahani, EA Ghahfarokhi Sport Science 9 (Suppl. 2), 93-97, 2016 | 14 | 2016 |
The influence of advertising appeal on future intention and consumer’s attitude toward advertisement in sport service M Behnam, M Godarzi, M Hamidi Sport Management Studies 7 (30), 35-54, 2015 | 14 | 2015 |
The investigation of fans' involvement levels in selected teams of the Football Premier League of Iran based on Psychological Continuum Model M Behnam, M Khabiri, S Halabian, H Ahmadi, H Bakhshandeh Sport Management Journal 6 (1), 135-155, 2014 | 8 | 2014 |
The influence of free sport service promotion on pleasure and consumer’s attitude in advertisement M Behnam Sport Management Studies 7 (28), 13-32, 2015 | 6 | 2015 |
The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media M Behnam, G Dickson, V Delshab, A Gerke, P Savari Nikou International Journal of Sports Marketing and Sponsorship, 2023 | 5 | 2023 |
Has the change of coaches enhanced the performance of professional football teams? The comparative study of the teams of Iran football premier league and five major european … M Behnam, H Ahmadi, H Bakhshandeh Sport Management Journal 5 (3), 191-206, 2013 | 5 | 2013 |
Embarking on the trail of sustainable harmony: Exploring the nexus of visitor environmental engagement, awareness, and destination social responsibility in natural parks M Pourhossein, B Baker, M Dousti, M Behnam, S Tabesh Journal of Destination Marketing & Management 30, 2023 | 4 | 2023 |
Modeling of the Role of Humble Leadership Style on the Voice Behavior of the Employees of the Ministry of Sports and Youth: Intermediate Role of Psychological Empowerment and … F Nazari, SM Kashef, M Behnam Organizational Behavior Management in Sport Studies 7 (1), 65-78, 2020 | 4 | 2020 |
The effect of open mindedness on radical innovation through social networks and organizational learning in Iranian private clubs of football premier league M Azarian Soosahab, SM Kashef, M Behnam, Y Badri Azarin Sport Management Studies 12 (63), 113-138, 2020 | 2 | 2020 |
Sport managers’ challenges in Iran SN Sajjadi, M Behnam, Z Hashemi Sport Management Studies 6 (22), 39-62, 2015 | 2 | 2015 |
Providing a communicational model of the radical innovation in private clubs of football Premier League through sharing and diversity of knowledge capability with investigating … M Azarian Soosahab, SM Kashef, M Behnam Organizational Behavior Management in Sport Studies 6 (3), 81-96, 2019 | 1 | 2019 |
Interactive Mechanisms to Improve Service Innovation Among Sports Clubs: A Consumer Perspective M Behnam, M Sato, BJ Baker, M Jalili Journal of Sport Management 38 (1), 26–39, 2023 | | 2023 |