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Co-authors
Yajin WangProfessor of Marketing, China Europe International Business SchoolVerified email at ceibs.edu
Amna KirmaniProfessor of Marketing, University of MarylandVerified email at rhsmith.umd.edu
Madhu ViswanathanIndian School of BusinessVerified email at isb.edu
Chenxi LiaoAssistant Professor of Marketing, Chinese University of Hong KongVerified email at cuhk.edu.hk
Ozalp OzerAmazon, Inc.Verified email at utdallas.edu
Upender SubramanianProfessor of marketing, ut dallasVerified email at utdallas.edu
Raghunath Singh RaoProfessor of Marketing, The University of Texas at AustinVerified email at McCombs.utexas.edu
George JohnProfessor of Marketing, Carlson School of Management, University of MinnesotaVerified email at umn.edu
Ying XieProfessor of Marketing, University of Texas at DallasVerified email at utdallas.edu