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Xiaolin Li
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Is cash king for sales compensation plans? Evidence from a large-scale field intervention
M Viswanathan, X Li, G John, O Narasimhan
Journal of Marketing Research 55 (3), 368-381, 2018
372018
Not too far to help: Residential mobility, global identity, and donations to distant beneficiaries
Y Wang, A Kirmani, X Li
Journal of Consumer Research 47 (6), 878-889, 2021
362021
Digital piracy, creative productivity, and customer care effort: Evidence from the digital publishing industry
X Li, C Liao, Y Xie
Marketing Science 40 (4), 685-707, 2021
252021
Are we strategically naïve or guided by trust and trustworthiness in cheap-talk communication?
X Li, Ö Özer, U Subramanian
Management Science 68 (1), 376-398, 2022
152022
Incentivizing mass creativity: An empirical study of the online publishing market
X Li, M Shi, C Zhao
Available at SSRN 3842153, 2023
62023
Is Relevancy Everything? A Deep Learning Approach to Understand the Coupling of Image and Text
J Cao, X Li, L Zhang
12022
Stay positive or go negative? Memory imperfections and messaging strategy
X Li, RS Rao, O Narasimhan, X Gao
International Journal of Research in Marketing 39 (4), 1127-1149, 2022
2022
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