| The mediating role of new media engagement in this digital age Z Yujie, M Al Imran Yasin, SABS Alsagoff, AL Hoon Frontiers in Public Health 10, 879530, 2022 | 22 | 2022 |
| Political economy of Malaysian documentary productions MAI Yasin CARDIFF, 2004 | 12 | 2004 |
| Impact of celebrity-endorsed environmental advertisements on green economy development M Li, J Li, MAI Yasin, NB Hashim, LH Ang, R Bidin Technological Forecasting and Social Change 184, 121979, 2022 | 6 | 2022 |
| Immediacy factors as solutions to email satisfactory communication among South-East Nigerian academic staff: Structural equation modeling and preliminary findings CE Anumudu, MAI Yasin, AHA Ghazali, SAS Alsagoff Jurnal Komunikasi: Malaysian Journal of Communication 36 (2), 212-234, 2020 | 5 | 2020 |
| User Motive Factors: The Rudiments to Email Satisfactory Communication CE Anumudu, MAI Yasin, AHA Ghazali, SA Alsagoff Jurnal Komunikasi: Malaysian Journal of Communication 37 (1), 396-418, 2021 | 4 | 2021 |
| Where do I belong? A study of associations between guanxi capital and local identity through WeChat use among Chinese youth M Li, J Li, MAI Yasin, NB Hashim, LH Ang, F Li Technological Forecasting and Social Change 187, 122198, 2023 | 3 | 2023 |
| Social media's gig-economy participation amongst contemporary malaysia's muslim entrepreneurs SNA Rahman, R Kamaruddin, SSS Zainudin, MAI Yasin Academy of Entrepreneurship Journal 28, 1-14, 2022 | 3 | 2022 |
| The role of cultural proximity on preference of Chinese Malaysians in Chinese film H Kang, M Yasin, MN Osman, LH Ang, M Li International Journal of Research in Business and Social Science 11 (2), 109-116, 2021 | 3 | 2021 |
| Unique attributes of internet TV in enhancing students’ learning experience DI Abdul Latiff, MAI Yasin, SNF Abdullah, A Hassan, MF Md Noor, ... Forum Komunikasi (FK) 14 (2), 1-19, 2019 | 3 | 2019 |
| Children Television Viewing and Antisocial Behavior: Does the Duration of Exposure Matter? MR Nazari, MSBH Hassan, MN Osman, S Parhizkar, MAIB Yasin Children 4 (1), 2013 | 3 | 2013 |
| A study on the influence of media use on college students' environmental protection behaviors Y Hao, MAI Yasin, N Boon Sim Management of Environmental Quality: An International Journal 34 (1), 177-191, 2023 | 2 | 2023 |
| Analysis of Consumer Aspirations on Chinese Films among Chinese Malaysians H Kang, D Ma, MAI Yasin, MN Osman, LH Ang, M Li Mobile Information Systems 2022, 2022 | 2 | 2022 |
| Exploring the export strategy of Chinese Film and TV Drama in value Chain and digital technology H Kang, MAI Yasin, MN Osman, LH Ang, M Li E3S Web of Conferences 251, 03073, 2021 | 2 | 2021 |
| Redefining Immediacy for Email Satisfactory Communication: South-East Nigerian Lecturers Perspectives CE Anumudu, MAI Yasin, AA Ghazali, SA Alsagoff Jurnal The Messenger 12 (1), 84-96, 2020 | 2 | 2020 |
| The implications of MPB structural transformation on TV programming R Sabran Jurnal Komunikasi: Malaysian Journal of Communication 32 (2), 606-628, 2016 | 2 | 2016 |
| The Political Economy of Shariah Compliant Ads on TVAl Hijrah MR Johori, NA Adzharuddin, MAI Yasin Procedia-Social and Behavioral Sciences 155, 454-459, 2014 | 2 | 2014 |
| Transformation Path of Modern Media from the Perspective of Internet of Things Y Zhang, MAI Yasin, SABS Alsagoff, AL Hoon Wireless Communications and Mobile Computing 2022, 2022 | 1 | 2022 |
| Analysis on the Cognitive Impact of Social Mobile Games on Left-Behind Children in the Era of Big Data M Li, J Li, MAI Yasin, MN Osman, NB Hashim, LH Ang, Y Xue Frontiers in Public Health 10, 915801, 2022 | 1 | 2022 |
| Spreading Scientific Knowledge in China: Personalized Social Media Influence Elements M Li, Y Wang, MAI Yasin, NB Hashim, LH Ang, H Kang Mobile Information Systems 2022, 2022 | 1 | 2022 |
| Authenticity in Reality Television—The Case of ‘Sing! China’ Y Xie, MAI Yasin, SAS Alsagoff, LH Ang Pertanika Journal of Social Sciences and Humanities 29 (1), 527-546, 2021 | 1 | 2021 |
Syed agil Alsagoffsenior lecturerVerified email at upm.edu.my
