| Relationship between brand equity and consumer purchase decision F Siali, P Jiayi, MMA Shakur, SA Ya'kob International Journal of Service Management and Sustainability 1 (1), 58-75, 2016 | 40 | 2016 |
| Relationship between brand equity and consumer purchase decision F Siali, P Jiayi, MMA Shakur, SA Ya'kob International Journal of Service Management and Sustainability 1 (1), 58-75, 2016 | 40 | 2016 |
| What constitutes student–university brand relationship? Malaysian students’ perspective S Hashim, N Mohd Yasin, SA Ya’kob Journal of Marketing for Higher Education 30 (2), 180-202, 2020 | 38 | 2020 |
| Usage intention of QR mobile payment system among millennials in Malaysia MUA Hajazi, SS Chan, SA Ya’kob, F Siali, HA Latip International Journal of Academic Research in Business and Social Sciences …, 2021 | 30 | 2021 |
| THE EFFECT OF SUPPLY CHAIN LINKAGE ON MICRO AND SMALL ENTERPRISES’PERFORMANCE SA Ya’kob, WJW Jusoh International Journal of Business and Society 17 (1), 2016 | 25 | 2016 |
| Assessment of predictors that influence parents’ satisfaction towards private kindergartens: A SERVQUAL analysis A Ling, SA Ya’kob, IYM Yusoff, NA Abu Journal of Academic Research in Economics and Management Sciences 8 (4), 1-14, 2019 | 4 | 2019 |
| Needs and Wants Theory: A comparison between Maslow’s Hierarchy of Needs and Maqasid al Shariah DA Razak, SNA Hamid, SA Ya'kob 10th Asian Academy of Management, Penang, Malaysia, 2013 | 2 | 2013 |
| Service Quality of Private Nurseries in Kuching City: Perception of Parents HC Tchin, SA Ya’kob, MUA Hajazi Management 8 (3), 421-438, 2019 | 1 | 2019 |
| The development of an information sharing linkage scale for service sector SA Ya’kob, JAN Shaari, NAA Bakar International Journal of Business and Society 18 (3), 595-603, 2017 | 1 | 2017 |
| The impact of small and medium enterprises dilemmas on business performance SA Ya’kob, KK Liew, N Kadri The 2015 ICBTS, 35-42, 2015 | 1 | 2015 |
| Development of the research instrument for evaluating the desire to live in an industrial city SA Ya’kob, R Baharun, N Zaidin International Journal of Asian Social Science 13 (6), 175-189, 2023 | | 2023 |
| SYNTHESIZING DEFINITION AND MEASUREMENT APPROACH OF A CITY’S OVERALL BRAND IMAGE SA Ya’kob, R Baharun The 2nd International Professional Doctorate and Postgraduate Symposium …, 2021 | | 2021 |
| The Influence of Information Sharing Linkages on Business Performance: Evidence from Micro and Small Enterprises in Sarawak SA Ya’kob, MUA Hajazi, NAA Bakar, S Hashim International Journal of Asian Social Science 9 (1), 18-26, 2019 | | 2019 |
| MALAYSIAN JOURNAL OF ECONOMICS MF Ab-Hamid, A Abdul-Rahman, M Abdul-Majid, H Janor, ENA Bahri, ... | | 2018 |
| Customers’ Intention of Using Islamic Pawnbroking (Ar Rahnu) NA Siti Ngayesah Ab Hamid, Siti Aisya Ya'kob, Indri Dwi Wardhani | | 2014 |
| The impacts of supply chain linkages on micro and small scale enterprises' performance in Sarawak SA Ya'kob International Islamic University Malaysia, 2014 | | 2014 |
Siti Ngayesah Ab. HamidFaculty of Economics & Management, Universiti Kebangsaan MalaysiaVerified email at ukm.edu.my
