| Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials RG Duffett Internet research 25 (4), 498-526, 2015 | 688 | 2015 |
| Influence of social media marketing communications on young consumers’ attitudes RG Duffett Young Consumers 18 (1), 19-39, 2017 | 652 | 2017 |
| Re-evaluation of RF electromagnetic communication in underwater sensor networks X Che, I Wells, G Dickers, P Kear, X Gong IEEE Communications Magazine 48 (12), 143-151, 2010 | 460 | 2010 |
| Business succession planning: a review of the evidence B Ip, G Jacobs Journal of small business and enterprise development 13 (3), 326-350, 2006 | 334 | 2006 |
| Teaching games for understanding: The importance of student emphasis over content emphasis T Hopper Journal of Physical Education, Recreation & Dance 73 (7), 44-48, 2002 | 231 | 2002 |
| YouTube for foreign languages: You have to see this video JM Terantino University of Hawaii National Foreign Language Resource Center, 2011 | 222 | 2011 |
| Gastroenterology services in the UK. The burden of disease, and the organisation and delivery of services for gastrointestinal and liver disorders: a review of the evidence JG Williams, SE Roberts, MF Ali, WY Cheung, DR Cohen, G Demery, ... Gut 56 (suppl 1), 1-113, 2007 | 206 | 2007 |
| Narrative structures in computer and video games: Part 1: Context, definitions, and initial findings B Ip Games and Culture 6 (2), 103-134, 2011 | 169 | 2011 |
| The influence of Facebook advertising on cognitive attitudes amid Generation Y RG Duffett Electronic Commerce Research 15, 243-267, 2015 | 147 | 2015 |
| The YouTube marketing communication effect on cognitive, affective and behavioural attitudes among Generation Z consumers R Duffett Sustainability 12 (12), 5075, 2020 | 140 | 2020 |
| Complexity thinking in physical education A Ovens, T Hopper, J Butler Routledge Studies in Education and Youth Sport. Routledge: Taylor & Francis …, 2013 | 119 | 2013 |
| Effect of YouTube marketing communication on converting brand liking into preference among millennials regarding brands in general and sustainable offers in particular … R Duffett, DM Petroșanu, IC Negricea, T Edu Sustainability 11 (3), 604, 2019 | 106 | 2019 |
| A survey of current YouTube video characteristics X Che, B Ip, L Lin IEEE MultiMedia 22 (2), 56-63, 2015 | 103 | 2015 |
| What is teaching games for understanding? A Canadian perspective J Mandigo, J Butler, T Hopper Hopper, T., Butler, J., & Storey., B.(Eds.), TGfU... Simply Good Pedagogy …, 2008 | 92 | 2008 |
| Indigenous principles decolonizing teacher education: What we have learned K Sanford, L Williams, T Hopper, C McGregor in education 18 (2), 2012 | 91 | 2012 |
| Narrative structures in computer and video games: Part 2: Emotions, structures, and archetypes B Ip Games and Culture 6 (3), 203-244, 2011 | 90 | 2011 |
| The effects of technology on learning English as a foreign language among female EFL students at Effatt College: An exploratory study S Alsulami Studies in Literature and Language 12 (4), 1-16, 2016 | 80 | 2016 |
| Gaming frequency and academic performance B Ip, G Jacobs, A Watkins Australasian Journal of Educational Technology 24 (4), 2008 | 75 | 2008 |
| Segmentation of the games market using multivariate analysis B Ip, G Jacobs Journal of Targeting, Measurement and Analysis for Marketing 13, 275-287, 2005 | 75 | 2005 |
| Modeling mobile commerce applications’ antecedents of customer satisfaction among millennials: An extended tam perspective A Ngubelanga, R Duffett Sustainability 13 (11), 5973, 2021 | 74 | 2021 |
