| Connecting digital channels to consumers’ purchase decision-making process in online stores PB Pires, JD Santos, PQ Brito, DN Marques Sustainability 14 (21), 14392, 2022 | 14 | 2022 |
| Confronting security and privacy challenges in digital marketing PB Pires, JD Santos, IV Pereira, AI Torres IGI Global, 2023 | 7 | 2023 |
| Applying artificial neural networks to evaluate export performance: a relational approach AC de BARROS, H Barandas, PA Pires REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL …, 2009 | 4 | 2009 |
| Artificial Neural Networks: History and State of the Art PB Pires, JD Santos, IV Pereira Encyclopedia of Information Science and Technology, Sixth Edition, 1-25, 2025 | 3 | 2025 |
| Determinants of Purchase Intention for Sustainable Fashion: Conceptual Model CFS Morais, PB Pires, C Delgado Promoting Organizational Performance Through 5G and Agile Marketing, 75-95, 2023 | 3 | 2023 |
| Artificial Intelligence and Marketing: Progressive or Disruptive Transformation? Review of the Literature PB Pires, JD Santos Confronting Security and Privacy Challenges in Digital Marketing, 95-118, 2023 | 2 | 2023 |
| Sports celebrity endorsement impact on purchase intention F Moreira, I Pereira, JD Santos, PB Pires Revista Galega de Economía 32 (3), 1-21, 2023 | 1 | 2023 |
| Persuasive Determinants in the Hotel Industry’s Newsletter Opening Rates CR Araújo, PB Pires, C Delgado, JD Santos Sustainability 15 (4), 3358, 2023 | 1 | 2023 |
| Intention to purchase sustainable fashion: influencer and worth-of-mouth determinants CF Morais, PB Pires, C Delgado, JD Santos Social Media and Online Consumer Decision Making in the Fashion Industry …, 2023 | 1 | 2023 |
| Gamification in Loyalty Programs: Impact on Intrinsic Motivation and Consumers' Needs for Competence and Relatedness JP Oliveira, PB Pires Promoting Organizational Performance Through 5G and Agile Marketing, 122-142, 2023 | 1 | 2023 |
| Avaliação da performance das redes neuronais artificiais e dos modelos de escolha discreta na aquisição de produtos com envolvimento fraco PABR Pires Cities in competition. XV Spanish-Portuguese Meeting of Scientific …, 2005 | 1 | 2005 |
| Evaluation of neural networks algorithms in marketing problems: an experimental approach P Pires, RDAB de Almeida Proceedings of the XIII Jornadas Hispano-Lusas de Gestion Cientifica, 12-14, 2003 | 1 | 2003 |
| Marketing: History and Development of Its Definition PB Pires, JD Santos, IV Pereira Encyclopedia of Information Science and Technology, Sixth Edition, 1-17, 2025 | | 2025 |
| The Digital Research Revolution AM Trzaskowska, PB Pires, JD Santos Digital Marketing, 67-90, 2024 | | 2024 |
| Relationship Marketing in the Age of Digital Marketing PB Pires, JD Santos, R Silva Digital Marketing, 131-156, 2024 | | 2024 |
| Online Store Selection: Identifying the Constructs PB Pires, JD Santos The Impact of Digitalization on Current Marketing Strategies, 57-77, 2024 | | 2024 |
| Intra-Hospital Virtual Communities and Well-Being of Cancer Patients: Impact of Features on Healthcare Relationships RJ Silva, PB Pires, C Delgado, JD Santos Effective Digital Marketing for Improving Society Behavior Toward DEI and …, 2024 | | 2024 |
| Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs IV Pereira, PB Pires, JD Santos IGI Global, 2023 | | 2023 |
| Management and Marketing for Improved Retail Competitiveness and Performance JD Santos, IV Pereira, PB Pires IGI Global, 2023 | | 2023 |
| Analyzing Driving Factors of User-Generated Content on YouTube and Its Influence on Consumers Perceived Value A Torres, P Pilar, JD Santos, IV Pereira, PB Pires Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2 …, 2023 | | 2023 |
José Duarte SantosCEOS.PP, ISCAP, Polytechnic of PortoVerified email at iscap.ipp.pt
