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Robert Wilken
Robert Wilken
ESCP Business School Berlin
Bestätigte E-Mail-Adresse bei escp.eu
Titel
Zitiert von
Zitiert von
Jahr
The effect of credit card versus mobile payment on convenience and consumers’ willingness to pay
J Boden, E Maier, R Wilken
Journal of Retailing and Consumer Services 52, 101910, 2020
1692020
An empirical comparison of methods to measure willingness to pay by examining the hypothetical bias.
K Backhaus, R Wilken, M Voeth, C Sichtmann
International Journal of Market Research 47 (5), 2005
1042005
What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type
M Eisenbeiss, R Wilken, B Skiera, M Cornelissen
International Journal of Research in Marketing 32 (4), 387-397, 2015
992015
Predicting purchase decisions with different conjoint analysis methods: A Monte Carlo simulation
K Backhaus, R Wilken, T Hillig
International Journal of Market Research 49 (3), 341-364, 2007
752007
Measuring willingness to pay as a range, revisited: When should we care?
F Dost, R Wilken
International Journal of Research in Marketing 29 (2), 148-166, 2012
582012
The ambiguous role of cultural moderators in intercultural business negotiations
R Wilken, F Jacob, N Prime
International Business Review 22 (4), 736-753, 2013
542013
Steering sales reps through cost information: An investigation into the black box of cognitive references and negotiation behavior
R Wilken, M Cornelißen, K Backhaus, C Schmitz
International Journal of Research in Marketing 27 (1), 69-82, 2010
522010
Estimating willingness‐to‐pay with choice‐based conjoint analysis–can consumer characteristics explain variations in accuracy?
C Sichtmann, R Wilken, A Diamantopoulos
British Journal of Management 22 (4), 628-645, 2011
492011
The impact of stress on consumers' willingness to pay
E Maier, R Wilken
Psychology & Marketing 31 (9), 774-785, 2014
472014
Conjoint-Analyse versus Direkte Preisabfrage zur Erhebung von Zahlungsbereitschaften
K Backhaus, M Voeth, C Sichtmann, R Wilken
Die Betriebswirtschaft 65 (5), 439, 2005
432005
Dynamisches benchmarking: ein verfahren auf basis der data envelopment analysis
R Wilken
Springer-Verlag, 2007
422007
Methoden zur Losung grundlegender Probleme der Datenqualitat in DEA-basierten Effizienzanalysen
M Hammerschmidt, R Wilken, M Staat
Die Betriebswirtschaft 69 (2), 289, 2009
362009
The impact of team characteristics on the course and outcome of intergroup price negotiations
K Backhaus, J Van Doorn, R Wilken
Journal of Business-to-Business Marketing 15 (4), 365-396, 2008
352008
Broad and narrow country-of-origin effects and the domestic country bias
E Maier, R Wilken
Journal of Global Marketing 30 (4), 256-274, 2017
342017
The effectiveness of promotional cues for organic products in the German retail market
A Aigner, R Wilken, S Geisendorf
Sustainability 11 (24), 6986, 2019
312019
In the mood to buy? Understanding the interplay of mood regulation and congruence in an international context
E Maier, R Wilken, H Schneider, G Kelemci Schneider
Marketing Letters 23, 1005-1018, 2012
312012
Increasing consumers’ purchase intentions toward fair-trade products through partitioned pricing
D Bürgin, R Wilken
Journal of Business Ethics 181 (4), 1015-1040, 2022
282022
How multinational banks in India gain legitimacy: Organisational practices and resources required for implementation
P Caussat, N Prime, R Wilken
Management International Review 59 (4), 561-591, 2019
272019
Produktivitätsmessung von Dienstleistungen mit Hilfe von Varianten der DEA
K Backhaus, O Bröker, R Wilken
Dienstleistungsproduktivität: Management, Prozessgestaltung …, 2011
262011
The double benefits of consumer certainty: combining risk and range effects
E Maier, R Wilken, F Dost
Marketing Letters 26, 473-488, 2015
252015
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