| Nonprofits are seen as warm and for-profits as competent: Firm stereotypes matter J Aaker, KD Vohs, C Mogilner Journal of consumer research 37 (2), 224-237, 2010 | 1078 | 2010 |
| The mere categorization effect: How the presence of categories increases choosers' perceptions of assortment variety and outcome satisfaction C Mogilner, T Rudnick, SS Iyengar Journal of consumer Research 35 (2), 202-215, 2008 | 515 | 2008 |
| Happiness from ordinary and extraordinary experiences A Bhattacharjee, C Mogilner Journal of consumer research 41 (1), 1-17, 2014 | 507 | 2014 |
| The pursuit of happiness: Time, money, and social connection C Mogilner Psychological Science 21 (9), 1348-1354, 2010 | 434 | 2010 |
| How happiness affects choice C Mogilner, J Aaker, SD Kamvar Journal of Consumer Research 39 (2), 429-443, 2012 | 407 | 2012 |
| “The time vs. money effect”: Shifting product attitudes and decisions through personal connection C Mogilner, J Aaker Journal of Consumer Research 36 (2), 277-291, 2009 | 323 | 2009 |
| The shifting meaning of happiness C Mogilner, SD Kamvar, J Aaker Social Psychological and Personality Science 2 (4), 395-402, 2011 | 304 | 2011 |
| Time will tell: The distant appeal of promotion and imminent appeal of prevention C Mogilner, JL Aaker, GL Pennington Journal of Consumer Research 34 (5), 670-681, 2008 | 299 | 2008 |
| Time, money, and morality F Gino, C Mogilner Psychological Science 25 (2), 414-421, 2014 | 266 | 2014 |
| If money does not make you happy, consider time JL Aaker, M Rudd, C Mogilner Journal of consumer psychology 21 (2), 126-130, 2011 | 258 | 2011 |
| Experiential gifts foster stronger social relationships than material gifts C Chan, C Mogilner Journal of Consumer research 43 (6), 913-931, 2017 | 198 | 2017 |
| Giving time gives you time C Mogilner, Z Chance, MI Norton Psychological Science 23 (10), 1233-1238, 2012 | 183 | 2012 |
| Does Variety among Activities Increase Happiness? M Etkin Journal of Consumer Research 43, 2016 | 146 | 2016 |
| Time, money, and subjective well-being C Mogilner, A Whillans, MI Norton Handbook of well-being, 2018 | 131 | 2018 |
| People who choose time over money are happier HE Hershfield, C Mogilner, U Barnea Social Psychological and Personality Science 7 (7), 697-706, 2016 | 111 | 2016 |
| People rely less on consumer reviews for experiential than material purchases H Dai, C Chan, C Mogilner Journal of Consumer Research 46 (6), 1052-1075, 2020 | 98 | 2020 |
| Eternal quest for the best: Sequential (vs. simultaneous) option presentation undermines choice commitment C Mogilner, B Shiv, SS Iyengar Journal of Consumer Research 39 (6), 1300-1312, 2013 | 79 | 2013 |
| Time, money, and happiness C Mogilner, MI Norton Current Opinion in Psychology 10, 12-16, 2016 | 72 | 2016 |
| Reinforcement versus balance response in sequential choice J Huber, K Goldsmith, C Mogilner Marketing letters 19, 229-239, 2008 | 62 | 2008 |
| Having too little or too much time is linked to lower subjective well-being. MA Sharif, C Mogilner, HE Hershfield Journal of Personality and Social Psychology 121 (4), 933, 2021 | 58 | 2021 |
Jennifer AakerGeneral Atlantic Professor, Stanford UniversityVerified email at stanford.edu
