| The impact of intrinsic and extrinsic motivators on employee engagement in information organizations R Singh Journal of Education for Library and Information Science 57 (2), 197, 2016 | 293 | 2016 |
| Developing relationship marketing with customers: A Scandinavian perspective R Singh Library Management 24 (1/2), 34-43, 2003 | 65 | 2003 |
| Does your library have a marketing culture? Implications for service providers R Singh Library Management 30 (3), 117-137, 2009 | 63 | 2009 |
| Branding in library and information context: The role of marketing culture R Singh Information Services & Use 24 (2), 93-98, 2004 | 48 | 2004 |
| Marketing culture of Finnish research libraries: An analysis of marketing attitude, knowledge and behaviour R Singh Åbo Akademis förlag-Åbo Akademi University Press, 2005 | 35 | 2005 |
| Does your library have an attitude problem towards ‘marketing’? Revealing inter-relationship between marketing attitudes and behaviour R Singh The Journal of Academic Librarianship 35 (1), 25-32, 2009 | 34 | 2009 |
| Mind the gap: Unlocking the relationship between market-orientation and service performance R Singh Library Review 58 (1), 28-43, 2009 | 33 | 2009 |
| Library experience matters! Touchpoints to community engagement R Singh, A Ovsak Journal of Library Administration 53 (5-6), 344-358, 2013 | 26 | 2013 |
| Re-envisioning Management Education and Training for Information Professionals R Singh, J Vorbach Journal of Education for Library and Information Science 58 (2), 94-105, 2017 | 24 | 2017 |
| Community Connections: Advocating for Libraries through Effective Brand Advocacy R Singh, GG Trinchetta Public Library Quarterly 39 (4), 295-309, 2020 | 19 | 2020 |
| Re-branding academic libraries in an experience culture R Singh Kansas Library Association College and University Libraries Section …, 2011 | 15 | 2011 |
| Information exchange at a distance: Examining the influence of leadership on knowledge sharing in virtual teams R Singh Journal of the Australian Library and Information Association 70 (2), 125-138, 2021 | 14 | 2021 |
| Marketing culture of Finnish research libraries: Implications for customer satisfaction R Singh Informaatiotutkimus 24 (4), 82-90, 2005 | 11 | 2005 |
| From protests to practice: Confronting systemic racism in LIS RL Chancellor, P DeLoach, A Dunbar, S Lee, R Singh Education for Information 37 (2), 173-186, 2021 | 10 | 2021 |
| Promoting civic engagement through cultivating culturally competent self-reflexive information professionals R Singh Journal of the Australian Library and Information Association 69 (3), 302-315, 2020 | 10 | 2020 |
| Creating engaging library experiences through effective content marketing R Singh Oregon Library Association Quarterly 21 (4), 49-54, 2016 | 9 | 2016 |
| Collaboration in the cloud: Role of interaction and online collaborative tools in enhancing knowledge creation in virtual environments R Singh Journal of Information & Knowledge Management 12 (04), 1350030, 2013 | 9 | 2013 |
| Dealing with the COVID-19 infodemic: Understanding young people’s emotions and coping mechanisms in Finland and the United States M Karim, R Singh, G Widén Nordic Journal of Library and Information Studies 2 (1), 38-57, 2021 | 8 | 2021 |
| Effective project management techniques to prepare information professionals for the future workforce R Singh, L Jankovitz Project management in the library workplace, 2018 | 8 | 2018 |
| Market orientation and service performance in libraries: An unexplored relationship R Singh Proceedings of the Annual Conference of CAIS/Actes du congrès annuel de l'ACSI, 2006 | 7 | 2006 |
