| Responsibility finds a way: A typology and framework development approach towards public sector crisis management K Chandrasekar, K Selvanayagam, V Rehman International Journal of Strategic Communication 15 (4), 328-356, 2021 | 4 | 2021 |
| Synthesis of forty years of brand crisis literature K Chandrasekar, V Rehman Marketing Intelligence & Planning 41 (5), 525-543, 2023 | 2 | 2023 |
| Impact of exogenous brand crises on consumer behaviour K Chandrasekar, V Rehman Marketing Intelligence & Planning, 2024 | | 2024 |
| Affective and Behavioral Impact of Exogenous Crisis on Consumers: An Abstract K Chandrasekar, V Rehman 2023 Academy of Marketing Science - World Marketing Congress, 90, 2023 | | 2023 |
| Exogenous Brand Crisis and its Impact on Consumer Purchase Intention: An Abstract K Chandrasekar, V Rehman 2023 Academy of Marketing Science Conference - Annual (48th), 54, 2023 | | 2023 |
| Brand Crisis Literature: A Hybrid Review and Research Agenda K Chandrasekar, V Rehman 7th Biennial Conference of INDAM 2022, 84, 2022 | | 2022 |
Varisha RehmanIndian Institute of Technology, MadrasVerified email at iitm.ac.in
