| Managing consumer uncertainty in the adoption of new products: Temporal distance and mental simulation R Castaño, M Sujan, M Kacker, H Sujan Journal of Marketing Research 45 (3), 320-336, 2008 | 379 | 2008 |
| How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships M Reimann, R Castaño, J Zaichkowsky, A Bechara Journal of Consumer Psychology 22 (1), 128-142, 2012 | 348 | 2012 |
| Green consumer behavior in an emerging economy: confusion, credibility, and compatibility L Carrete, R Castaño, R Felix, E Centeno, E González Journal of consumer marketing 29 (7), 470-481, 2012 | 317 | 2012 |
| Constructing identity through the consumption of counterfeit luxury goods ME Perez, R Castaño, C Quintanilla Qualitative Market Research: An International Journal 13 (3), 219-235, 2010 | 233 | 2010 |
| Green shades: A segmentation approach based on ecological consumer behavior in an emerging economy EM González, R Felix, L Carrete, E Centeno, R Castaño Journal of marketing theory and practice 23 (3), 287-302, 2015 | 109 | 2015 |
| Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice M Reimann, R Castaño, J Zaichkowsky, A Bechara Marketing letters 23, 745-759, 2012 | 85 | 2012 |
| Embodiment in judgment and choice. M Reimann, W Feye, AJ Malter, JM Ackerman, R Castano, N Garg, ... Journal of Neuroscience, Psychology, and Economics 5 (2), 104, 2012 | 74 | 2012 |
| A matter of love: consumers’ relationships with original brands and their counterfeits R Castaño, M Eugenia Perez Journal of consumer marketing 31 (6/7), 475-482, 2014 | 60 | 2014 |
| Metaphors and creativity: Direct, moderating, and mediating effects A Marin, M Reimann, R Castaño Journal of Consumer Psychology 24 (2), 290-297, 2014 | 57 | 2014 |
| Brand-aid M Reimann, S Nuñez, R Castaño Journal of Consumer Research 44 (3), 673-691, 2017 | 45 | 2017 |
| When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products R Felix, EM Gonzalez, R Castaño, L Carrete, RT Gretz International Journal of Consumer Studies 46 (3), 925-943, 2022 | 40 | 2022 |
| Comportamiento LG Schiffman, LL Kanuk Editorial Pearson, 2005 | 35 | 2005 |
| Understanding consumer behavior and consumption experience R Castano IGI Global, 2015 | 23 | 2015 |
| The Oxford handbook of management in emerging markets R Grosse, KE Meyer Oxford Handbooks, 2019 | 22 | 2019 |
| How should managers respond? Exploring the effects of different responses to negative online reviews T Treviño, R Castaño International Journal of Leisure and Tourism Marketing 3 (3), 237-251, 2013 | 19 | 2013 |
| Inverse socialization with technology: Understanding intergenerational family dynamics ME Perez, C Quintanilla, R Castaño, L Penaloza Journal of Consumer Marketing 36 (6), 818-826, 2019 | 16 | 2019 |
| If I indulge first, I will eat less overall: The unexpected interaction effect of indulgence and presentation order on consumption. D Flores, M Reimann, R Castaño, A Lopez Journal of Experimental Psychology: Applied 25 (2), 162, 2019 | 13 | 2019 |
| Cross‐border shopping: family narratives R Castano, ME Perez, C Quintanilla Qualitative Market Research: An International Journal 13 (1), 45-57, 2010 | 13 | 2010 |
| Daily use of time, personal characteristics and experienced well-being E Ayala, D Flores, C Quintanilla, R Castaño Journal of Consumer Marketing 34 (2), 96-107, 2017 | 12 | 2017 |
| Consumer behavior on social media: A thematic exploration and an agenda for future inquiry A Lopez, R Castaño Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges …, 2019 | 10 | 2019 |
