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kelly Vaughan
kelly Vaughan
Senior Marketing Scientist, Ehrenberg-Bass Institute for Marketing Science at the University of South Australia
Verified email at marketingscience.info
Title
Cited by
Cited by
Year
Can Brand Users Really Remember Advertising More Than Nonusers?: Testing an Empirical Generalization Across Six Advertising Awareness Measures
K Vaughan, V Beal, J Romaniuk
Journal of Advertising Research 56 (3), 311-320, 2016
612016
Measuring advertising’s effect on mental availability
K Vaughan, AM Corsi, V Beal, B Sharp
International Journal of Market Research 63 (5), 665-681, 2021
122021
提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』 より Can Brand Users Really Remember Advertising More Than Nonusers?: Testing an …
K VAUGHAN, V BEAL, J ROMANIUK
日経広告研究所報/日経広告研究所 [編] 51 (1), 90-77, 2017
2017
Extending the Empirical Generalisation: The Impact of Brand Usage on Ad Likeability
K Vaughan, J Romaniuk
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Articles 1–4