| The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France J Lee, J Lee, L Feick Journal of services marketing 15 (1), 35-48, 2001 | 1725 | 2001 |
| Modeling preference and structural heterogeneity in consumer choice WA Kamakura, BD Kim, J Lee Marketing Science 15 (2), 152-172, 1996 | 292 | 1996 |
| Incorporating word-of-mouth effects in estimating customer lifetime value J Lee, J Lee, L Feick Journal of Database Marketing & Customer Strategy Management 14, 29-39, 2006 | 140 | 2006 |
| A Bayesian model for prelaunch sales forecasting of recorded music J Lee, P Boatwright, WA Kamakura Management Science 49 (2), 179-196, 2003 | 140 | 2003 |
| Generalized structured component analysis with latent interactions H Hwang, MHR Ho, J Lee Psychometrika 75, 228-242, 2010 | 83 | 2010 |
| Determinants of trademark dilution M Morrin, J Lee, GM Allenby Journal of Consumer Research 33 (2), 248-257, 2006 | 79 | 2006 |
| A pre-diffusion growth model of intentions and purchase PK Chintagunta, J Lee Journal of the Academy of Marketing Science 40, 137-154, 2012 | 53 | 2012 |
| Consumer evaluations of line extensions: A conjoint approach M Lee, J Lee, WA Kamakura Advances in Consumer Research 23, 1996 | 24 | 1996 |
| The influence of switching costs on customer retention: A study of the cell phone market in France J Lee, J Lee ACR European Advances, 1999 | 18 | 1999 |
| Managing adoption barriers in integrated banking services J Lee, M Morrin, J Lee Journal of Services Marketing 23 (7), 508-516, 2009 | 10 | 2009 |
| Repositioning Via Abstraction J Lee, H Hwang, A Tran Advances in Consumer Research 45, 449, 2017 | 1 | 2017 |
| Developing a Media Basket: Using Simultaneous Two-Way Clustering of Multiple Correspondence Analysis J Lee, H Hwang, PM Homer | | |
