| Impact of culture on the pursuit of beauty: Evidence from five countries S Madan, S Basu, S Ng, EA Ching Lim Journal of International Marketing 26 (4), 54-68, 2018 | 75 | 2018 |
| The mind in the object—Psychological valuation of materialized human expression. R Kreuzbauer, D King, S Basu Journal of Experimental Psychology: General 144 (4), 764, 2015 | 54 | 2015 |
| Choosing one at a time? Presenting options simultaneously helps people make more optimal decisions than presenting options sequentially S Basu, K Savani Organizational Behavior and Human Decision Processes 139, 76-91, 2017 | 47 | 2017 |
| Global identity and preference for environmentally friendly products: the role of personal responsibility S Ng, S Basu Journal of Cross-Cultural Psychology 50 (8), 919-936, 2019 | 24 | 2019 |
| Support for resettling refugees: The role of fixed versus growth mind-sets S Madan, S Basu, A Rattan, K Savani Psychological Science 30 (2), 238-249, 2019 | 21 | 2019 |
| Choosing among options presented sequentially or simultaneously S Basu, K Savani Current Directions in Psychological Science 28 (1), 97-101, 2019 | 19 | 2019 |
| 1,200 a Year? Regulatory Focus and the Evaluation of Temporally Framed Attributes S Basu, S Ng Journal of Consumer Psychology 31 (2), 301-318, 2021 | 16 | 2021 |
| Natural Scarcity–What Makes A Product A Suitable Means For Status Signaling R Kreuzbauer, D King, S Basu NA - Advances in Consumer Research 41, 747-748, 2013 | 4 | 2013 |
| Framing an altruistic action in periodic (versus aggregate) terms reduces people's moral evaluation of the act and the actor S Basu Journal of Experimental Social Psychology 97, 104205, 2021 | 3 | 2021 |
| To Make Better Choices, Look at All Your Options Together S Basu, K Savani Harvard Business Review, 2023 | 2 | 2023 |
| The Appeal of beauty and physical attractiveness: An Indian perspective S Madan, S Basu, E Lim, S Ng Oxford University Press, 2017 | 1 | 2017 |
| Going with the crowd in volatile times: Exposure to environmental variability increases people's preference for popular options L Tan, S Basu, K Savani Journal of Behavioral Decision Making 36 (4), e2343, 2023 | | 2023 |
| The breadth of normative standards: Antecedents and consequences for individuals and organizations S Madan, S Basu, S Ng, K Savani Organizational Behavior and Human Decision Processes 172, 104181, 2022 | | 2022 |
| The role of social projection in consumers' commonness fallacy S Basu, J Zhu, K Savani Psychology & Marketing 39 (9), 1698-1705, 2022 | | 2022 |
| Why are Americans so divided on refugee policy? S Madan, S BASU, A RATTAN, K Savani Institute of Electrical and Electronics Engineers, 2019 | | 2019 |
| Choosing among options presented sequentially versus simultaneously S Basu, K Savani | | 2018 |
| How culture affects Asia’s pursuit of beauty S MADAN, S BASU Institute of Electrical and Electronics Engineers, 2018 | | 2018 |
| Lay Theories and Refugees Study 3 S Madan, K Savani, S Basu OSF, 2017 | | 2017 |
| 1,200 a year : regulatory focus and the evaluation of temporally framed product attributes S Basu | | 2017 |
| 1,200 a Year: Impact of Regulatory Focus on the Evaluation of Temporally Framed Attributes S Basu, S Ng ACR North American Advances, 2017 | | 2017 |
Sharon NgNanyang Business School, Nanyang Technological UniversityVerified email at ntu.edu.sg
