| The concept, process, and evolution of integrated marketing communication T Duncan, C Caywood Integrated Communication, 13-34, 2013 | 456 | 2013 |
| The handbook of strategic public relations and integrated communications CL Caywood | 420 | 1997 |
| Public Relation: řízená komunikace podniku s veřejností CL Caywood Computer press, 2003 | 195 | 2003 |
| Effects of issue‐image strategies, attack and support appeals, music, and visual content in political commercials E Thorson, WG Christ, C Caywood Journal of Broadcasting & Electronic Media 35 (4), 465-486, 1991 | 184 | 1991 |
| Integrated marketing communications CL Caywood The SAGE Encyclopedia of Corporate Reputation, 2016 | 114 | 2016 |
| Integrated Marketing Communications: A New Master's Degree Concept. C Caywood, R Ewing Public Relations Review 17 (3), 237-44, 1991 | 89 | 1991 |
| Integrated marketing communications: A survey of national consumer goods advertisers CL Caywood, DE Schultz, P Wang AAAA, 1991 | 85 | 1991 |
| Selling candidates like tubes of toothpaste: Is the comparison apt? E Thorson, WG Christ, C Caywood Television and political advertising, 145-172, 2013 | 72 | 2013 |
| Ethics and Personal Selling: Death of a Salesman as an Ethical Primer CL Caywood, GR Laczniak Journal of Personal Selling & Sales Management 6 (2), 81-88, 1986 | 65 | 1986 |
| Do attitudes toward political advertising affect information processing of televised political commercials? WG Christ, E Thorson, C Caywood Journal of broadcasting & electronic media 38 (3), 251-270, 1994 | 62 | 1994 |
| Preparing advertising and public relations students for the communications industry in the 21st century: A report of the Task Force on Integrated Communications TR Duncan, CL Caywood, D Newsom | 57 | 1993 |
| Managing issues acts as bridge to strategic planning K Tucker, G Broom, C Caywood The Public Relations Journal 49 (11), 38, 1993 | 53 | 1993 |
| Twenty-first century public relations: The strategic stages of integrated communications CL Caywood The handbook of strategic public relations and integrated communications …, 1997 | 50 | 1997 |
| A semiotic approach to determining the sins and virtues portrayed in advertising FW Langrehr, CL Caywood Journal of Current Issues & Research in Advertising 17 (1), 33-47, 1995 | 41 | 1995 |
| The case for and against televised political advertising: Implications for research and public policy GR Laczniak, CL Caywood Journal of Public Policy & Marketing 6 (1), 16-32, 1987 | 39 | 1987 |
| A survey of consumer goods manufacturers CL Caywood, DE Schultz, P Wang New York: American Association of Advertising Agencies, 1991 | 30 | 1991 |
| The continuing debate on political advertising: Toward a jeopardy theory of political advertising as regulated speech CL Caywood, IL Preston Journal of Public Policy & Marketing 8 (1), 204-226, 1989 | 28 | 1989 |
| The application of “integrated marketing communications” to social marketing and health communication: organizational challenges and implications G Nowak, G Cole, S Kirby, V Freimuth, C Caywood Social Marketing Quarterly 4 (4), 12-16, 1998 | 20 | 1998 |
| Symbolic speech in political advertising: encroaching legal barriers JI Richards, CL Caywood Television and political advertising, 231-256, 2014 | 16 | 2014 |
| Unethical political advertising: Decision considerations for policy and evaluation CL Caywood, GR Laczniak Marketing communications: Theory and research, 37-41, 1985 | 16 | 1985 |
Esther ThorsonProfessor of Journalism, College of Communication Arts and Sciences, Michigan State UniversityVerified email at msu.edu
