Emma K. Macdonald - Google Scholar Citations

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Hugh N. WilsonProfessor of Strategic Marketing, Cranfield School of ManagementVerified email at cranfield.ac.uk
Byron SharpProfessor of Marketing Science, University of South AustraliaVerified email at MarketingScience.info
Michael KleinaltenkampProfessor of Business and Services Marketing, Freie Universitaet BerlinVerified email at fu-berlin.de
Mark UnclesProfessor, UNSW Business School, UNSW AustraliaVerified email at unsw.edu.au
Paul BainesProfessor of Political Marketing, University of LeicesterVerified email at le.ac.uk
Shane BaxendaleDoctoral Candidate, Cranfield UniversityVerified email at cranfield.ac.uk
Michael Jay PolonskyAlfred Deakin Professor and Chair in Marketing, Deakin University - AustraliaVerified email at deakin.edu.au
Marion GarnierGrenoble Ecole de ManagementVerified email at grenoble-em.com
Uta Juttner JüttnerCranfield UniversityVerified email at cranfield.ac.uk
Stefan MichelProfessor of Marketing and Service Management, IMDVerified email at imd.org
Emanuel SaidLecturer, Faculty of Economics, Management & Accountancy, University of MaltaVerified email at um.edu.mt
Kamran RazmdoostESCP Europe Business SchoolVerified email at escpeurope.eu
Carol KelleherUniversity College CorkVerified email at ucc.ie
Joe PeppardMIT Sloan School of ManagementVerified email at MIT.edu
Lucia ReischCopenhagen Business SchoolVerified email at cbs.dk
Kristian Roed NielsenPost.doc, Copenhagen Business School | Visiting researcher, Misum (SSE)Verified email at cbs.dk
Fred LangerakProfessor of Product Development and Management, Eindhoven University of TechnologyVerified email at tue.nl
pulak ghoshprofessorVerified email at iimb.ernet.in
Julian VieceliSenior lecturer in Marketing, Swinburne University of TechnologyVerified email at swin.edu.au
John ThøgersenAarhus University, Dept. of ManagementVerified email at mgmt.au.dk

Emma K. Macdonald

Professor of Marketing, Warwick Business School, University of Warwick

Verified email at wbs.ac.uk

Marketing and sustainability Customer insight Customer experience Customer value


Title	Cited by	Year
Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication EK Macdonald, BM Sharp Journal of Business Research 48 (1), 5-15, 2000	692	2000
Assessing value-in-use: A conceptual framework and exploratory study EK Macdonald, H Wilson, V Martinez, A Toossi Industrial Marketing Management 40 (5), 671-682, 2011	304	2011
Management perceptions of the importance of brand awareness as an indication of advertising effectiveness E Macdonald, B Sharp Massey University, Department of Marketing, 2003	259	2003
The impact of different touchpoints on brand consideration S Baxendale, EK Macdonald, H Wilson Journal of Retailing, DOI: http://dx.doi.org/10.1016/j.jretai., 2015	189	2015
How Business Customers Judge Solutions: Solution Quality and Value in Use EK Macdonald, M Kleinaltenkamp, HN Wilson Journal of Marketing 80 (3), 96-120, 2016	139	2016
Consumer savvy: conceptualisation and measurement EK Macdonald, MD Uncles Journal of Marketing Management 23 (5-6), 497-517, 2007	98	2007
Exploring the link between cause‐related marketing and brand building MJ Polonsky, EK Macdonald International Journal of Nonprofit and Voluntary Sector Marketing 5 (1), 46-57, 2000	89	2000
Better customer insight-in real time EK Macdonald, HN Wilson, U Konus Harvard Business Review 90 (9), 102-+, 2012	54	2012
Harnessing Difference: A Capability‐Based Framework for Stakeholder Engagement in Environmental Innovation R Watson, HN Wilson, P Smart, EK Macdonald Journal of Product Innovation Management 35 (2), 254-279, 2018	35	2018
Why your customers' social identities matter: The way consumers see themselves determines their behaviour - and you can influence that G Champniss, H Wilson, EK Macdonald Harvard Business Review, 88-96, 2015	35*	2015
Measuring communication channel experiences and their influence on voting in the 2010 British General Election P Baines, EK Macdonald, H Wilson, F Blades Journal of Marketing Management 27 (7-8), 691-717, 2011	21	2011
The savvy French consumer: a cross-cultural replication M Garnier, EK Macdonald Journal of Marketing Management 25 (9-10), 965-986, 2009	16	2009
Identifying the right solution customers: A managerial methodology K Windler, U Jüttner, S Michel, S Maklan, EK Macdonald Industrial Marketing Management 60, 173-186, 2017	14	2017
How organisations generate and use customer insight E Said, EK Macdonald, HN Wilson, J Marcos Journal of Marketing Management 31 (9-10), 1158-1179, 2015	12	2015
No I won't, but yes we will: Driving sustainability-related donations through social identity effects G Champniss, HN Wilson, EK Macdonald, R Dimitriu Technological Forecasting and Social Change 111, 317-326, 2016	6	2016
Antecedents of Retweeting in a (Political) Marketing Context L Walker, PR Baines, R Dimitriu, EK Macdonald Psychology & Marketing 34 (3), 275-293, 2017	5	2017
Best Practice: Integrated Marketing Communications D Schultz, E Macdonald, P Baines Admap, 2012	5	2012
How co-creation processes create value: An exploration in an industrial maintenance context using repertory grid technique M Kleinaltenkamp, E Macdonald, H Wilson Proceedings of the ANZMAC 2011 Conference, 28-30, 2011	4	2011
The Score Is Not the Music: Integrating Experience and Practice Perspectives on Value Co-Creation in Collective Consumption Contexts C Kelleher, H N. Wilson, EK Macdonald, J Peppard Journal of Service Research 22 (2), 120-138, 2019	3	2019
Effects of overconfidence and under-confidence on consumer value K Razmdoost, R Dimitriu, EK Macdonald Psychology & Marketing, http://onlinelibrary.wiley.com/doi/10.10, 2015	3	2015

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